Conference Session: T4
T4 / The Blue Planet Run: Using creativity and courage to develop unique corporate social responsibility initiatives for your company
Date: Tuesday, 24 June
Time: 10–11:15 a.m.
Track: Marketing & Brand
Building and branding a unique signature event is a powerful way to illustrate your organization’s commitment to corporate social responsibility and differentiate your company from its competitors. It can also be an effective way to express your company’s values, motivate and engage employees and customers, and support business strategies and goals. Learn more about The Dow Chemical Company ’s sponsorship of the 2007 Blue Planet Run, the first-ever global relay to raise funds and awareness for the international crisis of safe drinking water.
In this session, you’ll learn how to:
- Be creative and strategic in exploring and developing unique corporate social responsibility initiatives
- Increase your company’s tolerance for risk-taking and experimentation in this area
- Build the business case, identify prospective partners, get buy-in and measure your success
Presenters / Nancy Fullerton / Michigan, USA, is a leader in The Dow Chemical Company’s corporate citizenship practice. She is responsible for identifying, integrating and branding signature programs to help Dow bring its corporate vision and reputation strategy to life.
Amy Kennedy / Illinois, USA, is a senior vice president at GolinHarris with expertise in consumer marketing, reputation programs and corporate social responsibility (CSR) initiatives. She has worked with The Dow Chemical Company, Tyson Foods, and others to build and execute successful, award-winning CSR programs.
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