education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: T5

T5 / Are you a social media leader, manager or follower?

Date: Tuesday, 24 June
Time: 10–11:15 a.m.
Track: Global Trends

Are communicators ready, willing and able to lead organizations in the use of social media? IABC recently surveyed members worldwide to explore how communicators plan and use social media in their organizations. In this session, the authors of the study will discuss the survey findings and the future implications of social media for communication.

You will learn about:

• Which social media are a part of current communication strategies or planned for the immediate future
• How communicators measure the outcomes and impacts of social media on business results
• The role communicators envision for themselves in the evolution of social media in their organizations

Presenters / Ryan Williams / British Columbia, Canada, is president of TWI Surveys Inc., specializing in organizational research and leadership development. He has more than 10 years of experience working with corporate, government and nonprofit clients.

Tudor Williams, ABC, MC, IABC Fellow / British Columbia, Canada, is principal of TWI Surveys Inc. Williams is internationally recognized for his engagement research and modeling, and strategic communication planning. He and Ryan Williams have received many national and international awards, including seven Gold Quill Awards and the Golden Ruler Award for excellence in communication management.