Conference Session: T6
T6 / Engaging local suppliers in sustainable development
Date: Tuesday, 24 June
Time: 10–11:15 a.m.
Track: Strategy & Counsel
Petrobras, a Brazilian company, is one of the largest energy producers in the world. According to the Reputation Institute, the company also enjoys a stellar global reputation. Why? Petrobras believes that the way the company invests is just as important as how much it invests, and it actively engages its stakeholders for mutual success.
In this session, you will learn how Petrobras:
- Developed a networking strategy with its suppliers on several levels, generating profits for all involved
- Engaged the community in its investment decisions
- Won trust from the local public and strengthened its reputation as a socially responsible company
Presenters / Eraldo Carneiro / Rio de Janeiro, Brazil, is the head of Petrobras’ corporate communication, planning and management department. Carneiro is vice president of the Brazilian Association of Business Communication and president of the Communication Technical Chamber of the Brazilian Business Council for Sustainable Development.
Aislan Ribeiro Greca / São Paulo, Brazil, is in charge of public relations at Henrique Lage Refinery. Greca has extensive experience in communication, having worked in corporate social responsibility, communication research and strategic planning.
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