publications

The Human Element
Employee Communication in Small to Medium-sized Businesses
by Tamara Gillis, ABC, Ed.D.

Delve into the details of the first, in-depth study of employee communication in small to medium-sized enterprises (SMEs). Discover how these firms apply communication theories and practices and measure the success of their internal communications. Small and medium-sized business owners, communication professionals and researchers will find this study insightful and motivating.

Best Practices in Communication Planning and Implementation 2007

Benchmark your communication programs against the very best in the industry today. Best Practices in Communication Planning and Implementation gives you an inside look into the 2007 Gold Quill Award-winning programs, and will inspire you to reach for new levels in your communication planning.

Core Communication
by Brent D. Ruben, Ph.D., and Stacy M. Smulowitz, ABC

Core Communication provides an integrated approach to assessment, planning and improvement, drawing on the framework of the Malcolm Baldrige Program of the National Institute of Standards and Technology. This two-book guide provides a synthesis of the perspective and language of this robust framework as applied to communication organizations. The approach stresses the importance of organizational leadership, effectiveness, assessment, continuous improvement, strategic planning, performance and outcomes measurement.