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IABC Knowledge Centre

Get step-by-step instruction, ready-to-use templates, and groundbreaking research from the Knowledge Centre, IABC’s vast catalog of manuals, books, templates and reports.

IABC Knowledge Centre Archive

To support IABC's effort to develop a more dynamic digital presence, the organization has decided to sunset its print publishing business in favor of electronically distributed content. IABC will no longer be selling books, manuals, research reports, or case studies.

If you are an IABC member, you can enjoy many Knowledge Centre publications in Discovery for free.

You can also purchase select publications through our partners. These include:

The IABC Handbook of Organizational Communication, Second Edition

The IABC Handbook of Organizational Communication, Second Edition
Edited by Tamara Gillis, Ed.D., ABC

With contributions from the leading experts in organizational, business and corporate communication, the second edition of The IABC Handbook of Organizational Communication offers a collection of practical knowledge and insights about successful corporate communication and its effect on an organization as a whole.

 
Building the High-Trust Organization

Building the High-Trust Organization
By Pamela Shockley-Zalabak, Ph.D., Sherwyn Morreale, Ph.D., and Michael Z. Hackman, Ph.D.

High-trust organizations beat their low-trust counterparts in value, the pace of growth and innovation, collaboration, employee loyalty, and more. So how do you create and build trust in your organization?

 
Tactical Transparency

Tactical Transparency
By Shel Holtz, ABC, and John Havens

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands.

 
Unleashing the Power of PR

Unleashing the Power of PR
By Mark Weiner

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically.

 
When the Headline Is You: An Insider's Guide to Handling the Media

When the Headline Is You: An Insider's Guide to Handling the Media
By Jeff Ansell and Jeffrey Leeson

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages.

IABC Publications