Research in Progress
The Communication Department Structure and Best Practices
Sponsored by Farm Credit Canada, Odebrecht, Vale, Unimed Rio, CEMIG and IABC/Toronto
The IABC Research Foundation has awarded $50,000 to Likely Communication Strategies Ltd. on behalf of the five member research team: Dr. Krishnamurthy Sriramesh Professor of Public Relations, School of Business, Massey University, New Zealand; Mr. Fraser Likely President and Managing Partner, Likely Communications Strategies Ltd., Canada; Mr. Bert Regeer Vice-President of Communications Planning, Operations and CI, Shell International B.V., Holland; Dr. Danny Moss Principal Lecturer, Manchester Metropolitan University, England; and Dr. Maria Aparecida Ferrari Associate Professor, School of Journalism & Public Relations, Methodist University of São Paulo, Brazil.
For years, IABC members have requested information on communication department structures to compare their current or potential organizational structure to others in similar businesses, geographic locations and size. This study will be of great value to communication leaders with strong involvement in planning, budgeting and staffing their communication departments, who can use it as a guide for evaluating and assessing the structures of their own communication departments and for future planning.
Conversations with CEOs
Sponsored by 
The grant for “Conversations with CEOs” has been awarded to Shugoll Research, a global marketing research firm located in Bethesda, Maryland. This study will focus on the role of communication in business or organizational success as seen through the eyes of CEOs. Issues to be examined include: the skills needed for the role of communicator; the communication needs identified by organizational leaders and their communication staff; and the skills required of leaders to be effective as communicators and as heads of organizations.
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