There’s nothing like a liberal infusion of personal creativity to add energy and magnetism to our communication methods. Strategy and content may be dead-on, but the ebb and flow of our creativity can determine whether our deliverables are bright or bleak, attention-grabbing or sleep-inducing.
The good news is that creativity isn’t a talent granted to a privileged few—it’s innate in all humans. The challenging news is that to ignite our imaginations, we must constantly nourish and exercise our creativity like a muscle.... Read more » Today, it seems that the majority of communications that we send and receive fall within Twitter’s 140-character limit and include at least one unrecognizable acronym,... Read more » More than ever, work is viewed as something people do, rather than a place they necessarily go. As the former COO of a public relations... Read more » These days everybody is talking about content marketing, or “brand journalism.” Organizations of any size, in any industry, are finding that content—and lots of it—is... Read more » What role should CEOs play in weaving sustainability into business practice and communication–and how can communication professionals support them? CW asked Peter Roche of London... Read more » In 2014, the Committee Encouraging Corporate Philanthropy, known as CECP, engaged in more than 1,000 individual conversations with CEOs at the world’s leading companies, analyzed... Read more » One of the most persuasive arguments for increasing your company’s social and environmental performance is that you will save money, enhance profitability, and generate more business value. If you or others in your company, such as C-suite executives, investors or an influential board member, are skeptical about anything that hints of “green” or “socially responsible,” then this article will give you a brief snapshot of the bottom-line, business case for sustainability.... Read more » CW Executive Editor Natasha Nicholson talks with Aaron Dignan, founding partner of the New York-based digital strategy firm Undercurrent, about the structure and values organizations... Read more » While online reputation management is necessary in our business environment today, such programs are not a complete reputation strategy and ultimately will not be what helps your company to win in a “reputation economy.” Thinking that you have reputation handled because you have a good vision for online communication is merely setting yourself up for a life of damage control.... Read more » For many companies, a well-integrated corporate social responsibility (CSR) program can give rise to legions of brand advocates. But is it just as simple as... Read more » Technology is advancing at a faster rate each year, causing some businesses and jobs to become redundant. How can businesses and professionals stay relevant? By... Read more » Last February, the Copenhagen Zoo shocked the world with its public approach to euthanizing unwanted animals. The zoo was widely condemned for its decision to... Read more » I usually reject invitations to make predictions for the new year, but something feels different this time around. It’s not so much a matter of prognostication as it is recognizing that certain clearly established trends are about to reach their apex and explode into the mainstream. So, for the first time, Tech Talk offers up a list of trends you can expect to become vitally important as we enter the halfway mark of the second decade of the 21st century.... Read more » Rule No. 1 of communicating during a crisis: If there is any reasonable doubt about whether you or your company is to blame for a... Read more » Digital PR tends to be dominated by a few players—namely, Twitter, Facebook and YouTube. However, conversations about your brand are happening everywhere on the Internet,... Read more »