2009 Research and Measurement Conference
IABC and Cision
present
Practical Steps for Creating
Your Communication Plan in Uncertain Times
The
Eighth
Annual Research and Measurement Conference
29–30 October
Hotel Allegro
Chicago, Illinois, USA
Registration for this event is now closed.
Read the full conference program
WHY THIS CONFERNCE?
READY, OR NOT? Practical Steps for Creating Your Communication Plan in Uncertain Times
Seldom have there been times like these: Simultaneous upheavals are occurring in markets and industries, business and finance, the media, technology, and the ways in which we communicate. Few can predict whether next year will bring recovery, or prolonged uncertainty and diminished resources. Time, most say, will tell.
As a communication professional planning for 2010, you don’t have the luxury of time. You can’t wait to see which way the wind blows. You must be prepared for every contingency, and adjust your strategies to take advantage of looming opportunities and optimize your resources.
The 2009 IABC/Cision Research & Measurement Conference is an integrated, 1½-day series of workshops and presentations designed to give you the tools, tactics, data and action plans you need to confront the challenges of 2010.
And at the end of conference, you’ll take away assets—research, templates and tools that you can apply immediately to the programs and campaigns taking shape at your company or agency for 2010. And you’ll gain an intimate understanding of evolving best practices.
The 2009 IABC/Cision Research & Measurement Conference is practical and tactical, and offers tangible results. But it’s also a thought-provoking forum that confronts the change all around us—with guest speakers examining the future of Big Media, the changing role of social media in research, and the skill set that employers seek (and that communicators need) in 2010.
The IABC/Cision Research & Measurement Conference is a unique, once-in-a-career opportunity for you to join peers, media and marketing executives, scholars and authors, and Cision media and measurement experts, to prepare yourself and your company to handle tomorrow’s challenges.
Schedule at a Glance
Thursday, 29 October
7:45–8:30 a.m. |
Conference Registration and Continental Breakfast |
8:30–9:15 a.m. |
Opening Keynote
Changing the Conversation: How the Death of Local Media Has Been Greatly Exaggerated
Presenter / Gary Weitman / Tribune Company
|
9:30–11 a.m. |
2010 Planning Workshop
A Stake in the Ground
Presenter / K.C. Brown / Cision |
11:15 a.m. –12:15 p.m. |
2010 Planning Workshop
Calculating the ROI on your communication
Presenter / Angela Sinickas, ABC / Sinickas Communications, Inc. |
12:30–1:30 p.m. |
Networking Luncheon
|
1:45–3:45 p.m. |
2010 Planning Workshop
Resource Allocation and the Media Mix
Presenter / Heidi Sullivan / Cision
|
4–5 p.m. |
Twilight Keynote
Career management: An active sport
Presenter / Smooch Repovich Reynolds / TRRG Inc. |
Friday, 30 October
7:30–8:00 a.m. |
Continental Breakfast |
8–9 a.m. |
2010 Planning Workshop
Keep on Tracking
Presenter / Wilma Mathews, ABC / Walter Cronkite School of Journalism & Mass Communication at Arizona State University
|
9:15–10:15 a.m. |
2010 Planning Workshop
Future Proofing Your Reputation: Gathering Insights for Strategic Planning
Presenter /
Marjorie Benzkofer / Fleishman-Hillard |
10:30–11:30 a.m. |
The Data Dozen: Top 12 Ways to Deliver Insights for Fact-Based Planning
Speaking to the C-Suite
Presenter / Tawnie Cisneros / DG&A
Presenter / Greg Gordon / LCWA |
12 p.m. |
Boxed lunches
|
|
