2009 Social Media Conference
IABC Social Media Conference
5–6 November
Doubletree Metropolitan Hotel
New York City
This event will sell out. Attendance is strictly limited to 150.
Register and make your hotel reservation today!
why this conference?
The leaders in social media communication are coming to New York-and you’re invited to hear their success stories at IABC’s 2009 Social Media for Communicators Conference. Featuring an all-star line-up of speakers from ESPN, Virgin USA, American Express, Siemens, BusinessWeek, Nokia, Dow Jones, Sears and many others, this is the social media conference that you can’t afford to miss.
With two targeted tracks on Employee Communication and PR & Marketing, you’ll learn best practices on how today’s top companies are using blogs, podcasts, microblogs, video and social networking to connect with employees, customers and the media like never before.
The conference is designed to deliver immediate value, so you’ll be sure to leave with take-away lessons that you can implement immediately to create extraordinary social media communications that will boost your company’s employee engagement, market share and corporate reputation.
Schedule at a glance
Thursday, 5 November
8–8:45 a.m. |
Registration and Continental Breakfast |
8:45–9:45 a.m. |
Opening Keynote Address:
Social media: Transforming business, ROI and the role of public relations
Presenter / Aedhmar Hynes / Text 100 Global Public Relations |
10–11:15 a.m.
|
Workshops:
Unleashing your corporate blog-ability
Presenter / James D. Lynch / American Express
Get social: Your reputation depends on it
Presenter / Diane Thieke / Dow Jones
|
11:30 a.m.–12:30 p.m. |
Workshops:
The good, the bad, the ugly: 5 years of internal social media at Siemens USA
Presenter / James Lukach / Siemens
Building communities that connect with customers
Presenter / Rob Harles / Sears |
12:30–1:45 p.m. |
Luncheon Keynote Address:
How to reach reporters using social media pitches
Presenter / Stephen L. Baker / BusinessWeek
|
2–3:00 p.m. |
Workshops:
How to build an employee-friendly intranet with a Web 2.0 toolkit: Lessons from ESPN
Presenter / John McCloskey / ESPN
Presenter / Alex Cortes / ESPN
Presenter / Dave Williams / ESPN
Connecting people in the new media world
Presenter / Molly Schonthal / Nokia |
3–3:30 p.m. |
Coffee Break |
3:30–5:00 p.m.
|
Workshops:
Use every social media tool in the box to engage employees
Presenter / Justin Goldsborough / Fleishman-Hillard
Presenter / Becky Ericson / Fleishman-Hillard
Listening 2.0: Activating social media across the enterprise
Presenter /
Constantin Basturea /
Coverseon |
Friday, 6 November
7:30–8 a.m. |
Continental Breakfast |
8–9:00 a.m. |
Morning Keynote Session:
Best and worst of social media
Presenter / Steve Crescenzo / Crescenzo Communications |
9:15–10:15 a.m.
|
Workshops:
Video and social media: The facts about what you really need to know
Presenter / Jack Serpa / Medialink
Developing a social media presence to build your business
Presenter / Anna Whitlow / Deveney Communication
Presenter / Jeffrey Ory, ABC, APR / Deveney Communication
|
10:30–11:30 a.m.
|
Workshops:
Executive Communication 2.0: Helping today’s leaders communicate with today’s employees
Presenter / Steve Crescenzo / Crescenzo Communications
Using social media to enhance the brand
Presenter / Julie Cottineau / Virgin USA, Inc. |
11:30 a.m.
|
Boxed lunches
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