A Newsletter for IABC Student Members
March 2008, Issue #5
Welcome to the fifth edition of the IABC Student Connection. This monthly newsletter will help you navigate your career path, give you a glimpse of life after graduation and inform you of current hot topics in communication.
If you have any suggestions on how to make this newsletter more useful, or if you have information you would like to share with other chapters, please e-mail
.
In This Issue:
News to know:
Features:
Extras:
News to know:
New chapters formed at Avila University and Taylor University
IABC is pleased to welcome our newest student members from Avila University (Kansas City, Missouri) and Taylor University (Upland, Indiana). Congratulations to the chapter leaders for all your hard work getting things started! We look forward to your continued growth and success.
Congratulations to the 2008 student Chapter Management Award winners
Anne Murphy of the University of Louisville (Louisville, Kentucky) was named Student Chapter Leader of the Year for her ability to lead a chapter in a challenging environment and for her creativity in implementing new opportunities for her chapter members. Anne credits the dedication and support of her fellow chapter officers, faculty adviser Professor William Thompson, and the local IABC/Kentucky chapter for her success, and hopes to continue using IABC to better the university’s communication program as a whole.
So what exactly is her chapter up to? “We have worked to incorporate U of L’s communication academic curriculum into our monthly meetings. Recent meeting topics have included ‘The new face of advertising,’ ‘Consumer tracking and social media,’ and ‘Writing for the Web.’ We implemented a business card program so each of our members receives a personalized set of business cards to aid them in networking and in interviews. Several of our student members also attend the monthly IABC/Kentucky meetings to network, meet the professionals in our communities and learn more about the professional field of communication.” Kudos Anne!
Two thousand miles away, students at UC Berkeley (Berkeley, California) are busy celebrating their win for Student Chapter of the Year. The Berkeley students were honored for offering professional development opportunities that are as fun as they are relevant. Case in point? Last year’s “Do it Right” fashion show, where students learned how to both dress for success in the professional world, and stay hip after hours. When they weren’t studying the catwalk, IABC’s Berkeley members hosted a speaker panel of local TV personalities, organized a résumé critique workshop, and dined with top Bay Area professionals at their executive luncheons.
And guess what? They’re only sophomores! Intimidated yet? Don’t be. They also happen to be one of the friendliest groups of college students you’ll ever meet. Keep up the good work, Berkeley!
Check out Berkeley’s work plan.
Features:
Student Submission: Perfect portfolios—the ultimate tool to get the job you want and deserve
by John Trybus
You’ve found the ideal internship or job, applied, and have been lucky enough to get an interview. You’ve researched the organization and are prepared for those annoying, “what’s your biggest strength” questions.
But wait! How do you adequately relate your qualifications and show the interviewer that you are a skilled communicator? The answer: a perfect portfolio.
For communication professionals of all levels, it is no longer enough to have a good résumé. When it comes to the interview, a portfolio is an effective way to tangibly show what you are capable of producing. Instead of talking about that great public relations proposal you put together, include it in your portfolio and show why it is so great.
All portfolios, however, are not created equal, and it is not enough to have a few old and faded newspaper clippings in a manila folder. A good portfolio is your personal marketing tool that can tell a story about you as a worker.
I credit my portfolio with helping me obtain internship appointments at many prestigious organizations. I’ve worked hard to make my portfolio adequately reflect my strengths and talents and I have received countless compliments on the end result.
The structure and components of a perfect portfolio include:
- Biography—Write a one-page overview of yourself and be sure to include a picture. What makes you unique? How have you learned from your experiences? I call this the “about me” page.
- Résumé—Always include your most recent résumé.
- Letters of recommendation—Few job applications ask for letters of recommendation anymore. Any formal letters or accolades received from employers or co-workers belong in this section.
- Personal PR—Did your school newspaper write a story about an organization in which you’re involved? Include it here and show off.
- Writing samples—Being a good communicator means being a good writer, so include plenty of writing samples. Include your best examples of press releases, class work and articles.
Your portfolio should be divided into logical sections. Dividing it by each job you’ve had is one option, as is dividing it by themes such as media relations or schoolwork.
Add strategy documents, as well. It’s great to include a newspaper article that resulted from a successful pitch, but what was the plan behind that communication? Show an employer your thought process in addition to your results.
For a professional-looking presentation, I like to scan copies of relevant work samples and format them using design software such as Microsoft Publisher or Adobe InDesign. Both programs are available for a free 30-day trial from the Microsoft and Adobe web sites. The design of your portfolio is crucial because it sets the tone for you as a job candidate.
And, finally, remember that a portfolio is personal and there is no one-size-fits-all approach to creating one. Aim to create a whole package that can speak for you if needed, and always leave a copy of your perfect portfolio with the interviewer to review later.
John Trybus, a student at George Washington University, has held communication internships at the National Geographic Society, the White House, Powell Tate|Weber Shandwick and Zapwater Communications. He also operates JDT Public Relations, his own consultancy. He can be reached at JohnDTrybus@aol.com.
Don’t believe her if she says she works at Midas:
An interview with Jennifer Nielsen, communications manager at YouTube
by Janna White
Jennifer Nielsen is enjoying a glass of white wine in her San Francisco apartment. She has abandoned her work clothes for a green hoodie (I don’t have to ask where she’s from—her sleeve betrays her “Humboldt County Roots”) and promises she’ll be ready to start our interview as soon as she has fed her cat, Blackjack. Jenny, as she is known to her friends, had volunteered to take care of Blackjack temporarily until the Humane Society found someone to adopt him. That was four years ago. It wasn’t the first time that something had, as she puts it, “just clicked.”
“I didn’t know what I wanted to do [when I started college],” says Jenny. “I thought I wanted to be an elementary school teacher, but then I got into the classroom and realized I didn’t like it. I was at an Eric Clapton concert with my mom when I told her that I didn’t want to teach, that I wanted to go into the music industry instead. She said, ‘Thank God! I never saw you as a teacher.’” Faced with choosing a new major, Jenny took the advice of her roommate and enrolled in a PR class; the rest was history. “I loved it right away. I thought, ‘This is really for me.’”
Jenny credits her IABC membership during her final two years as a journalism and PR student at California State University-Chico with expanding her knowledge of the communication profession. “It made me realize how PR was something fun, interesting and influential. My favorite speaker was a woman who did PR at Boreal [a ski resort in Northern California]. Her job was amazing. She got to ski every day!”
Jenny is the first to admit that her job isn’t too shabby either. As the manager of PR and promotions for music, fashion and beauty, and the 27th-ever employee of YouTube, she has witnessed firsthand the company’s astounding growth since their humble beginnings in an office above a San Mateo, California pizza parlor less than three years ago.
“When we first launched YouTube I was literally begging reporters to write about the launch. A month later I couldn’t even answer my phone I was so buried in work. We were getting about 400 press inquiries a week and there were only two of us managing all the inquiries, plus managing strategy, how the company wanted to be positioned in the market, what our messaging was and dealing with copyright issues. Now I have the only PR job where a reporter will gladly take your call without the feeling that you’re bugging them. But it’s getting tougher. We have to get more creative with our stories and figure out what’s newsworthy. Something we’re working on now is how to message YouTube to a consumer audience. It’s easy for the ‘tech-heads’ out there who know tech in and out, but how do you relate that to your grandmother in Kansas? How do you get your mom to use YouTube?”
Jenny may own a one-bedroom flat, a sleek black BMW and a wardrobe worthy of its own YouTube fashion channel at only 28 years old—not to mention that she met the real-life “The Dude” of The Big Lebowski fame during her recent trip to the Sundance Film Festival—but she is quick to point out that working for a company with a household name comes at a price. “Sometimes you don’t want to say where you work because it’s all people want to talk about. My friends [lie about where they work] if they get sick of talking about YouTube. One says she works in a post office in the catalog receiving department!” (When I ask what her own “fake job” is, Jenny swears she doesn’t have one. “But I need one! I could say I work at Midas auto repair. That was my old job in college. It was the best—I could do my homework and I got my car worked on for free.”)
YouTube’s popularity is not the only challenge its employees face. “We only launched two years ago, which is crazy because it seems like YouTube has been around forever. But we’re still junior for the most part. We don’t think of things. We sometimes don’t look at the full picture. You don’t think about it because you’ve never done it before. All these different promotions and ideas and deals that we’re making, this is all new ground.”
Jenny’s path to YouTube was also one of trial and error. She started working at a public relations agency only a week after her college graduation, but was quickly bored by their enterprise software accounts. “It was the first interview that I had and they offered me the job so I took it. I didn’t really know what else was out there. I knew that I loved music, so I offered my services as a publicist to a guy from my hometown who was in a band here. That’s really how I set the foundation for working within the digital media and music space for the tech industry. I got to know all of the small independent publications that musicians read, I became familiar with the industry. It’s about doing your research, doing your homework.”
That real-life experience helped Jenny land a spot on a pitch team for a new music company led by Julie Supan, who soon became her mentor. “It was a cool concept and I was really interested so I sent her an e-mail telling her all about my experience, and she took me under her wing. Most people are intimidated by strong women but I really liked her!” Jenny made such an impression on Julie that when she left the agency to work in-house for YouTube, she recruited Jenny to come with her.
Jenny firmly believes that the struggles and frustrations are more than worth it in the end. “Whenever you go into a new area, it’s scary! But if you’re interested, you figure out every way possible to be good at what you’re doing. The most important thing is to be confident. Even if you’re scared and you don’t know what you’re doing, just fake it. If you have the basic PR skills you can parlay them into any field you want to go into.
“Find people who you think are really smart, who you look up to, and align yourself with them. There are a lot of people who could be negative influences or are just positional leaders—they have the title, but no one looks up to them. So you want to find the person who you can really identify with and learn from, and create a relationship with them. Always sell your skills, too. You can’t always take, take, take. You have to bring something to the table. Think about what your skills and strengths are and how you’ll benefit that account. You’re smart and you’re confident, but you’re also looking to learn and be mentored and advance in your career.
“I never believed I would get to work in music and entertainment four years after college. I went to the Grammys, I went to Sundance, I’m going to South by Southwest [music and film festival]…. I’m doing stuff that no one gets to experience, and I’m actually a part of it. PR is really powerful! You’re working with the CEO and other executives; they’re coming to you with questions about how this or that will be perceived in the market. PR is exciting and it’s evolving. You just have to put yourself out there, be true to yourself and what you want to do, and the rest will come to you.”
To learn more about Jenny, life on the inside of YouTube, and getting your career started, read our exclusive Q&A.
Quick poll: Some of IABC staffers’ favorite (and work-safe) YouTube picks!
Tell me, who are you? ’Cause I really wanna know
by Brad Whitworth, ABC
The Who asked that musical identity question on the cover of their 1978 double-platinum album Who Are You? And their tune blares during the opening credits of the American television show CSI: Crime Scene Investigation, which seems to be on every time I switch on cable.
It’s also a question that your next boss will be pondering during the interview and selection process. It used to be that you could selectively reveal personal information to a prospective employer through your cover letter, résumé, personal interview and a list of hand-picked references. Today’s wired world has changed all that, for better or worse.
We’ve all heard the horror stories about a hiring manager dismissing an otherwise qualified college graduate during the interview process because of “inappropriate” photos on the candidate’s Facebook site. Whether the stories are true or merely urban myth, it’s clear that your next boss has a lot more places to check you out today than was ever possible.
You and your network of college friends have created much of that content. As you start your transition from student to working professional, it’s incumbent upon you to assess what your online presence says about you. What does your personal brand say about you? Would you hire Brand U? If you like the story you’re selling, strengthen it further. If you don’t like the picture your online brand paints, change it. But how?
Do an inventory
Before you do anything else, discover what’s already out there. The natural place to start is Google to see the top-ranked references with your name on them. Google yourself. It turns out, for example, that I share my name with a minor league baseball player in Connecticut, a golfer in Oregon and a former vice president of the UCLA ice hockey team. I don’t know the ball player or the golfer, but the skating Bruin is my son.
There are a lot more links to information about me than to the other three. That’s because of my IABC involvement, my speaking engagements and the media relations work I’ve done.
If you’re lucky, you don’t share a name with a convicted felon, a drugged-out rapper or a porn star. If you do, it’ll be a bit harder, but not impossible, to manage your own online brand identity. After you’ve seen the good, the bad and the ugly, it’s then time to…
Sort things out
Put the online references you’ve found into four buckets:
- Good things about you
- Bad things about you
- Neutral things about you
- Things (good, bad and neutral) about others
Then it’s your job to find ways to “accentuate the positive and eliminate the negative.” As best you can.
You’ll want to drive people (especially recruiters and hiring managers) to the good things about you. You can probably leave the neutral items alone. They’re generally harmless. And then you’ll want to distance yourself from the items that are about others who share your name. One web site makes it easy to do that: naymz.com is a reputation network that lets you “establish and promote your good name online.” In your naymz profile you can identify and list links that aren’t about you.
We’ll deal with your bad items in a minute.
Broaden your home base
You’ve probably already got a page on MySpace or Facebook. That’s a great beginning because building your online personal and professional network is exactly what you need to do. Think about expanding your base of friends. Does your college adviser have a Facebook page? Your favorite professors? Some co-workers from a summer internship? As you leave college for the working world, can you invite some of your parents’ friends to be part of your network? And as awful as it might sound, have you invited your parents to be contacts?
Time to think a bit more expansively. Have you joined LinkedIn (an online network of more than 19 million experienced professionals from 150 industries) or Plaxo’s Pulse (“your address book for life”)? What about professional networks that focus specifically on communicators like the IABC eXchange, myRagan or Melcrums Communicators’ Network?
The basic services provided by these sites are free and it won’t take long to establish a presence. You may find yourself repeating content from one to another—your résumé, for example. Realize that the more sites where you have a presence, the more places you’ll need to keep up to date when you change your e-mail or your phone number. You do want recruiters to find you when they call, don’t you?
Cross-reference
When you find something out there that’s good—maybe a bylined article you wrote for the campus newspaper—make sure you link to it everywhere. Put the link to your LinkedIn profile on your Facebook page. And vice versa.
Start something good
If you haven’t found much out there with your name on it, here’s your chance to establish a positive presence. You don’t have to invest in your own domain through godaddy.com or one of the other domain registries. It’s not a bad idea, though, if you’ve got some birthday money burning a hole in your pocket. Better to grab beckysmith.net or becky_smith.com before someone else does. It doesn’t cost more than a large pizza and a pitcher of beer and it might come in handy when you leave your .edu identity behind.
Even if you’re lacking the funds, you can build a credible presence using free resources. Here are some things you can do to improve your online reputation:
- Start your own blog on twitter.com
- Add thoughtful comments to others’ blogs
- Contribute an article to IABC’s Student Connection newsletter
- Post a project from a video class on YouTube
- Put some of your best journalistic or artistic photos on Flickr
- Ask a LinkedIn contact to endorse your work on your profile
- Add a link to your home page at the bottom of each e-mail you send
The idea is quite simple: If you post lots of good things in multiple places, Google will find them and put them at the top of a search on your name. Then you’ve created a positive personal brand identity for recruiters to see. Since recruiters are busy people, they probably won’t have time to go beyond the most popular Google links to discover everything about you. That means they may not find anything that might be construed as negative.
Ask politely
What if you’ve found a less-than-flattering photo of you taken at a kegger during your sophomore year? If it’s on your own Facebook page, it’s probably time to take it down and put it in storage. If the questionable photo of you is on someone else’s page, you can always send a request asking that it be removed. The worst they can do is say no. In that event, you’ll probably want to develop an honest explanation of the situation in case you’re asked.
Track it
Now that you’ve successfully built your online brand identity, managed it and promoted it, you should also check the quantitative results from time to time. See how many people have viewed your profile or added comments to your blog. With some of the premium services available, you can even track who is looking at your posted content.
Have fun, and enjoy your journey as you move from being an IABC student member to working practitioner.
Brad Whitworth, ABC, is an IABC Fellow, a past chairman of IABC and senior communication manager for strategic alliances at Cisco. Brad is responsible for integrated communication for the part of the company that partners with IBM, Microsoft, HP, Nokia, Accenture and about a dozen other multinational companies. Before Cisco, Brad led communication programs at HP, PeopleSoft and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad now speaks regularly to communication groups and university classes around the world.
Student Spotlight: John Trybus, public relations student practitioner
by Stacey Thornberry
Oak Park, Illinois, a suburb of Chicago, has been home to Ernest Hemingway, Frank Lloyd Wright, Kathy Griffin, Betty White—and George Washington University student John Trybus. Like these cultural icons, John left this diverse and hardworking community to make his mark on the world.
He selected George Washington, with its outstanding educational opportunities and the city as its campus, to study political science and communication. The power of government, the centrality of the school’s Washington, D.C. location and the endless possibilities for exploration cemented John’s decision. He says it’s a great place to live and work for four years, but he sees himself either returning to his Midwestern roots and living in the Chicago area or venturing to New York City, which he sees as the hub of communication.
In addition to authoring the advice article in this edition of Student Connection, John has had multiple internships and jobs at high-profile organizations including Weber Shandwick, the White House and the National Geographic Society. His experience has resulted in the creation of his own public relations firm, JDT Public Relations. Although he feels some people may view him as a workaholic, he says that when people get to know him they realize he’s actually fun and has a sense of humor. He contends that there’s no reason you can’t do your job well and have fun too. He tries to laugh every day, and often laughs at himself.
Read the following interview to learn about the interesting organizations John has worked for, why he wanted to write an article for Student Connection and the importance of experience.
Q: How did you choose political science as your area of study?
A: Political science is naturally a specialty of George Washington University. The school has a great program. I was originally interested in the political communication discipline, but when I gained experience in this area, I learned that it wasn’t the right fit for me. I discovered the realities of political life. You’re at the whim of the election cycle and you have to align yourself to a political party. I consider myself more independent, so that didn’t work for me. I also enjoy doing things for the greater good rather than having a singular focus. It was a good experience though, because I learned about strategy, campaign development and communication skills, all of which I’ve taken to other areas like brand-building and corporate communication.
Q: And why did you decide to minor in both communication and journalism?
A: Having a double minor is like having a second major in the amount of classes alone. I like the balance of these two areas of study. Communication is more theoretical, while journalism provides more hands-on experience to improve my writing and communication skills. It’s a winning combination. Also, George Washington University has some of the greatest journalists on its faculty, like Steve Roberts.
Q: What has been your favorite university class and why?
A: I love my public relations classes, especially the class I took last semester called “principles of public relations.” The professor, James Spellman, was an amazing instructor. He was a former press secretary and is currently a communication consultant in Washington, D.C. Where else can you learn from someone like that? The projects were also worthwhile. We split into account teams and managed a public relations campaign. My team worked on a campaign for Menu Foods, the company that was at the heart of the pet food scandal. We worked on strategies to reenergize the company’s brand and return its reputation to its pre-outbreak level. It was a satisfying experience.
Q: Did you approach Menu Foods with the proposal your team created?
A: No, we did not, but that would be very interesting. I’m considering sharing my project for Dole Bananas with that company though. For my Student Gold Quill Award entry, I wrote a campaign for Dole Bananas to help them market their organic bananas better in order to increase their corporate reputation and get a part of the green market share. It would be interesting to see if they liked my ideas.
Q: What is your number one pet peeve?
A: How do I select just one? Poor grammar is probably my number one pet peeve. I definitely have my own grammar issues, but I try to pay attention to everything I say and write. I especially can’t stand people who say “anyways”—it’s singular! Anyone reading this, please stop saying “anyways”—at least to me. When someone says it, I am immediately distracted thinking about it and don’t listen anymore. I end up missing the message.
Q: Do you currently have an internship in a communication field?
A: I currently work at the National Geographic Society as a public relations intern. I work in the communication office with a team of nearly 30 practitioners. This department is arguably the heartbeat of the organization. Some people think that the National Geographic Society is only a magazine; this couldn’t be further from the truth. We have six magazines, a television channel, radio shows, a book division, travel tours and more. We’re an omnimedia company with a purpose. My department’s job is to speak on behalf of the society to inspire people to care about the planet, which is an exciting and powerful message. We have a very strong brand. We represent quality media, learning and education, providing views of different parts of the world so that people understand the beauty of this planet and see that it’s worthy of protection. I’m proud to be a part of a hardworking department that’s good at what it does.
Q: Tell us more about your firm, JDT Public Relations.
A: I’m working with six clients in the United States to help develop strategic communication and public relations strategy to meet their organizational objectives. One client I’m working with is Primates Inc. in Wisconsin. They’ve created a sanctuary for retired lab monkeys, entertainment primates, etc. When these animals are retired, they have nowhere to go and are often destroyed. This organization is trying to give them somewhere to go. I successfully placed the founder of the organization on a radio tour across the U.S., which I’m quite proud of. Another client I have is Play 4 Life in New York. Their objective is to educate at-risk youth about the importance of healthy eating and how to cook healthy food.
JDT Public Relations is my way to gain more experience while helping worthwhile organizations that don’t have a large budget for hiring big public relations firms. It’s personally satisfying.
Q: What is your favorite benefit that IABC offers?
A: Well, now that I’m being featured in the March edition and have an article in it, Student Connection! All kidding aside, I read Student Connection every month. It’s interesting to see what student practitioners are doing and it always has helpful tips and hints for students. I also think the Student Gold Quill Award contest is great because it’s specifically for students, which is often not the case with other communication competitions. I applaud IABC for helping and focusing on students.
Q: Why did you want to write an article for Student Connection?
A: I thought I had something to share with other students. I’m a senior with experience. I want to share what I know with others and help people who are just starting to discover what the communication field is about.
Q: What would you say to other students who are thinking of joining IABC or starting a chapter?
A: Don’t hesitate. Join today. Start a chapter today. IABC is a wonderful organization that offers so much to students. If you’re not joining, others are, and in this competitive environment, you need to distinguish yourself. One way to do so is to join IABC and start a chapter.
Read the full interview
Extras:
Connect with this month’s featured interviewees
Want to know who gave the best performance at South by Southwest? Wonder how in the world a college student starts his own business? Jenny and John are happy to answer additional questions or hear comments from IABC student members. E-mail
to get connected with this month’s featured communication practitioners.
Member Benefit Highlight: IABC eXchange
IABC’s newest member benefit, the IABC eXchange, is an online tool for networking and collaboration.
Developed using member feedback, the IABC eXchange allows you to create member-only discussion groups, private working groups and blogs that the whole world can view and comment on. You have the power to designate who can join your conversation: Grant co-author access to fellow members, allow others to submit entries that require your approval to be posted or make it your own personal platform for sharing your ideas and opinions.
Create a personal profile, including a photo and information about your personal interests to help you connect with your fellow members. Use the program to collaborate on chapter program planning, form special interest groups or just get creative.
The tool is ideal for facilitating a study group, communicating important information to your chapters’ members or coordinating a school project with group members, especially with its ability to let you post documents so your team can share your work without clogging each others’ inboxes.
If you’re looking to connect with your network of peers directly from your keyboard, X marks the spot.
O’Dwyer’s offers exclusive content and resources to IABC student members
O’Dwyer’s, referred to in the New York Times as “the bible of PR,” has offered to provide the following trio of resources to IABC student members. Thanks, O’Dwyer’s!
1. A free one-year subscription to O’Dwyer’s PR Services Report, the monthly magazine that features a wide range of topics, including PR for healthcare, beauty, entertainment, high-tech, travel, etc. Fill out the request form and fax it to +1 212.689.6432.
2. Access to subscriber-only articles on the O’Dwyer’s web site.
Log-in: prof
Password: access
3. O’Dwyer’s 2007 Directory of PR Firms: This 450-page directory is a great resource for PR job-seekers, containing listings and information on more than 2,000 PR firms. E-mail requests to
. Be sure to identify yourself as an IABC Student Chapter leader and include your shipping address.
Please note that the third item is only available to student chapter leaders. If you have questions or feedback about these resources, contact
.
Submit an abstract for publication in the 2009 Journal of Integrated Marketing Communications
JIMC, the student-run academic journal from Northwestern University’s Medill School, is now accepting abstracts for publication in the 2009 Journal of Integrated Marketing Communications. Submit your abstract by 30 March 2008 via e-mail to
.
Abstracts due: 30 March 2008
Authors notified: 15 April 2008
The abstract
An abstract is a concise, 300-500 word overview of the research you plan to explore. An abstract should include a discussion of any new research or methodologies you plan to include.
Along with your abstract, please submit a separate page with your full contact information, including the names of any organization or academic institution you represent.
Target topics
- Emerging industry trends or technology
- International perspectives on marketing
- Crisis management, acquisitions and mergers
- ROI measurement practices and quantification of success measures
- Customer-centric planning, segmenting and aggregation
Evaluation criteria
- Potential impact on marketing communications practices
- Identification of an emerging trend
- Timeliness and relevancy to professional and academic community
- Ability to provoke discussion
JIMC staff are happy to answer any further questions you may have. Please
.
Write a piece for the newsletter
As always, we want to hear from you. Now’s your chance to see your byline in an internationally distributed newsletter.
Sections to submit to include:
- Advice - Articles with practical tips on what to do while in school and after school to find a job (interviewing recommendations, internship insight, etc.).
- Cool Comm Jobs - Interviews with young professionals working at interesting jobs in the communication field.
- Member Benefit Highlight - Explain how using a member benefit helped you and why other students should take advantage of it.
- Student Spotlight - Interview an IABC student member you admire.
- Miscellaneous - Discuss your past event or current job. Recommend classes or books. Write about any other issue relevant to students.
You can submit any original article you think would interest your fellow IABC student members. You will be notified if we decide to use your piece.
and gain bragging rights about being published in an official newsletter.
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