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student connection

Student Member Newsletter

This monthly newsletter will help you navigate your career path, provide insight into the young professional’s world and inform you of current hot topics in communication.

Thunder Over Louisville, Kentucky Derby Festival 2007

Thunder Over Louisville 2007, Louisville, KY, USA

IABC Student Connection
April 2008 | Issue 6

Welcome to the IABC Student Connection. This monthly newsletter will help you navigate your career path, give you a glimpse of life after graduation and inform you about current hot topics in communication.

Janna White
Editor

Stacey Thornberry
Contributing Editor

Features

COOL COMM JOBS

Aimee Boyd, VP of communications at the Kentucky Derby Festival

by Janna White

Co-workers race a bed on wheels around a track while their CEO steers. A young woman in a white ball gown is named queen. Five hundred thousand spectators ogle the largest fireworks and pyrotechnic show in North America. These events—The Great Bed Races, Derby Ball, and Thunder Over Louisville, respectively—are just a few examples of what one can experience at the Kentucky Derby Festival. Aimee Boyd works year-round to ensure that word gets out about this award-winning community celebration.


FROM THE INSIDE

Communication planning: The difference between leading and following PDF file

by Tudor Williams, ABC, IABC Fellow

Communication planning is like having a GPS system without the neat little gadgetry. Planning is writing your own directions for where you want to go and determining how you are going to get there. Planning helps estimate how long it will take you, how much it will cost and what you will be able to do when you get there. It also helps to identify the people you will need and the expertise they need to have to help you get to your destination. Wow—my GPS system cannot do that.


STUDENT SPOTLIGHT

Q&A with Toronto’s Sally Byun

by Janna White

Things just seem to fall into place for Sally Byun. Don’t misunderstand—she has earned every one of her successes. She just seems to possess both a keen eye for spotting the next big thing, and an expert ability to parlay one opportunity into another.


ADVICE

No idea what you want to do? Assessing your personal skill set might hold the answer

by Stacey Thornberry

It’s April of your last year at university and you still haven’t figured out what you’d like to do with your career. Or maybe it’s only the end of your third, second or even first year at university and you’re looking for some direction for your studies or life after school. Where can you find the help you need to send you along the right path? Just look inside yourself.

Features