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IABC Student Connection
September 2008 | Issue 8
Welcome to the IABC Student Connection. We wanted to inform you, our readers, of a few changes we’ve made to the publication. To provide the most content-rich and interesting information we can, Student Connection will now be delivered to your inbox bi-monthly. Be on the lookout for e-mails from us during the “off” months.
You may also notice some new and different content in this edition. Though the column names have changed, the information—direct from industry experts, just for IABC students—remains the same. Take a look around! We hope you like what you see.
Janna White
Editor
Stacey Thornberry
Contributing Editor
P.S. Don’t forget—when you’re itching for the latest industry and IABC news, it’s only a click away on the new and improved IABC student web site, where all the chapter management, career planning and professional development information you need is available 24/7. We update our site weekly, so bookmark this link and stay informed. |
Features
EXPLORING WORK ENVIRONMENTS*
by Gillian Silver-Rodis, ABC, Ph.D.
Sarah Droz is a senior-level communicator and business owner who, over the course of her career, has been handed the toughest of scenarios and has risen to the challenge each and every time. What is the greatest resource in her strategic approach?
As the sole proprietor of True Marketing, a full-service agency specializing in public relations, marketing campaign development and direct mail, Droz brings expertise and ingenuity to her clientele. However, the work is too ambitious to execute on her own. What she needs most critically when implementing the programs she designs are conscientious, eager-to-learn employees who enjoy diversified work.
*This piece is the first in a series that will run in each issue of Student Connection this year. Silver will explore what it is like to work in communication in nonprofit organizations, government and other settings.
FROM THE INSIDE
by Lisa Davis, senior marketing manager at Marketwire
Nobody ever said communicating was easy. Taking a message and relaying it to an audience so that they not only understand it but act on it is an onerous task indeed. It’s a tired cliché that in the Web 2.0 world, our jobs as communicators have changed dramatically. Social media, mobile devices and the democratized Web have turned the ways in which we think about crafting messages and targeting audiences inside out.
MEMBER SPOTLIGHT: LAURA CAPP
Young professional Laura Capp served as the vice president of marketing and brand champion for IABC/Pittsburgh during the 2007-2008 board year. This year, in addition to her new job at Carlow University, she decided to take on the role of co-president for IABC/Pittsburgh. Student Connection spoke with Laura to find out what drives her volunteerism and how it has affected her professional career (and her love life!).
CAREER BEGINNINGS
Follow the progress of fellow IABC member and recent graduate Rebecca Armendariz as she begins her professional career.
Says Rebecca, “After almost a year of interning and freelancing at a Phoenix-based marketing communication agency, I decided it was about time to seek permanent employment. After weeks of fine-tuning my résumé, performing searches on every available job bank, drafting cover letters, applying and charting my progress on my blog, I finally found something! I hope documenting my experience will enable others to learn from my successes and mistakes.”
Read more about Rebecca’s experience on her eXchange page, “What I DO know is…”
LINKS OF INTEREST
Note: These links are not associated with or commissioned by IABC. |
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