IABC - International Association of Business CommunicatorsBe Heard HomeJoin IABCSite MapContact Us


CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.

CW Online


Robin McCasland Named Chair of the International Association of
Business Communicators 2013–2014 International
Executive Board Officers

SAN FRANCISCO, CA – June 26, 2013 – Today, the International Association of Business Communicators (IABC) announced that Robin McCasland will serve as chair of IABC’s 2013–2014 international executive board. McCasland and her fellow board members were approved by the outgoing board and the selection was ratified by delegates of IABC’s chapters and regions at the IABC World Conference in New York City.

The international executive board is comprised of IABC members from all over the world and serves as the governing body of IABC, representing the interests of IABC’s membership. A new board and chair are chosen each year. The international executive board duties include, but are not limited to:

  • Developing the strategic plan and direction for the association by actively pursuing IABC’s mission.
  • Upholding the IABC Code of Ethics.
  • Determining its policy within the limits of the law, bylaws and articles of incorporation.
  • Reviewing and approving expenditures.

“IABC has been my professional home and its members my extended family for more than 20 years,” said McCasland. “I’ve gained so much from my IABC affiliation over the past two decades, and it’s been a privilege to serve in a variety of local, regional and international volunteer leadership roles during that time. IABC has been challenged over the past few months, but it is strong, resilient and poised to accomplish great things in the coming years. I am humbled to have been granted the opportunity to help change the trajectory of IABC. I’m looking forward to this board term and the opportunity to give back to the association that means so much to me.”

McCasland is an accomplished communication professional specializing in human resources (HR) communication. McCasland owned Brain Biscuits Strategic Communication in Dallas, Texas. McCasland has spent nearly 15 years in various communication, marketing and public relations roles with Texas Instruments Inc. and Burlington Northern Santa Fe Railroad.

She has received an IABC Gold Quill Award, a Silver Quill Award and several Bronze Quill Awards over the past two decades. She has also received the communicator awards for distinction in HR communication programs. McCasland is a graduate of the University of Texas at Austin.

About IABC
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 70 countries. For more information, visit iabc.com.

Aaron Heinrich
Director of Communications