SAN FRANCISCO, CA, 25, June 2013 – The International Association of Business Communicators announced their 2013 Sharon Berzok Student Award winner, Aimee Adams, student at Avila University in Kansas City, MO. Her project, The Glitter Run, was created to raise money for cancer research and promote Lee’s Summit, Missouri’s Paradise Park as a place for family fun.
The Glitter Run was the result of a university assignment given to promotional writing students at Avila University. Students were asked to develop and plan a special, creative event for Paradise Park that was designed to attract media attention and provide a venue that provided a productive use of the guests’ leisure time with zero budget. The Glitter Run combines a 5k run/walk with a craft fair to draw interest from runners, as well as crafters, bringing them together to raise money supporting breast cancer research. Marketing for the event relied heavily on social media, taking advantage of the Etsy and Pinterest networks, known for being popular amongst female crafters in their 20s and 30s – the target market of The Glitter Run.
Adams and her classmate, Jaclyn Wacha, presented their event plan and media kit to Paradise Park, and it will be implemented later this year or in 2014.
The Sharon Berzok Student Award is given to those who achieve the highest standard of communication excellence in Gold Quill Awards student categories. The winning entrant receives a US$500 scholarship to be directed toward professional development, education or training.
The 2013 Gold Quill Awards program received over 800 entries, of which 250 were chosen as winners, the most of any year that the program has been in existence. The winners gathered on the
24th of June at the Hilton in New York City for a Gala where they were presented their awards.
Founded in 1970, The International Association of Business Communicators provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in areas of expertise ranging from public relations, writing, editing, teaching, graphic design, and human resources.