As youll read in the operational overview, we achieved both operational efficiencies (an 18% decrease in operating costs from 2013 to 2014 alone) and a long awaited overhaul of our digital platforms and content offering, to bring IABC in line with 21st century business practice. This achievement has been furthered with the appointment of Carlos Fulcher MBA, CAE, who joined us as executive director in July. After four consecutive years in which the association had four executive directors, two of them interims, Carloss arrival has been very welcome and the immediate benefit of his arrival has been clear.
Underpinning this effort to revitalise IABC has been the work to create a new brand, launched on June 1. I would like to thank Arcas Advertising for their pro bono work on this with the Brand Task Force. The new brand is more than just a new look; it captures and clearly expresses the shared values that connect our global communitya network of practitioners committed to standards of excellence and knowledge sharing and shaping communications as a force for good in business and society.
Click here to read the annual report.