CW Observer: In defense of the difference between internal and external communication

internal communication

Credit: istockphoto.com/Cecilie_Arcurs

The line between internal and external communication is blurring. But the two disciplines are not the same.

Until now, “internal communication” or “employee communication” has been a distinct and specialist activity with its own industry bodies, qualifications and career path. But some say the line between internal and external communication is becoming so blurred it’s barely visible, that the term should be laid to rest—we are all simply “communicators” now.

Certainly the drive for transparency, authenticity and consistency supports this argument. What’s more, today’s employees are sophisticated, challenging and vocal. Workplace communication has moved on. It cannot be contained or controlled by a few from the corporate center. It has become a more involving and compelling style of communication, working hard to capture the attention of a time-poor—and often distrusting—workforce.

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