New webinar: How to Define, Articulate and Activate Your Company’s Purpose

Purpose plays a bigger role in business than ever before. It can be the keystone of your brand story or the X-factor for retention and recruitment efforts. So what is purpose and how should it be communicated? What value can it add to your business?

Learn how to identify your organization’s purpose and communicate it to a variety of stakeholders in this upcoming webinar.

Guusje BendelertPresenter/Guusje Bendelert, is a founding partner and chief strategy and creative of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose. As a branding, strategy, and citizenship expert, Bendelert helps companies articulate, communicate and activate their purpose to enhance performance, engagement, and reputation. She’s seen the tangible benefits purpose can bring to any organization while working with companies like Southwest Airlines, International Paper and Qualcomm.

Date: 25 April 2018
Time: 9–10 a.m. PST / 12–1 p.m. EST
Free to IABC members


Click the button below to register for this webinar.



IABC offers free, members-only webinars every month. Click the button below to view all upcoming webinars.



Ashley Carter

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