AI, Integrity, and Influence: The Communicator’s Role in Setting Ethical Guardrails

AI is changing how organizations create, share, and manage content. But in the rush to innovate, few are pausing to ask: Are we using it responsibly?

Communicators are at the center of that conversation. We shape messages, define voice, and uphold organizational integrity. This session explores how communication leaders can craft ethical AI guidelines that protect trust while driving innovation.

We’ll look at real-world examples of companies navigating the promise and pitfalls of generative AI, from internal content creation to brand storytelling. You’ll learn how to evaluate risk, build cross-functional partnerships with IT and legal, and write policies that empower teams to use AI confidently and transparently.

Because when everyone has access to the same tools, ethical use becomes your competitive advantage, and communicators must lead the way in deciding how AI shapes our words, our workplaces, and our world.

Learning Outcomes: 

• Identify where AI introduces risk and opportunity in communication workflows.
• Learn the essential components of an ethical AI use policy.
• Explore frameworks for balancing agility, innovation, and accountability.
• Leave with a customizable outline and sample language to start your own policy.