AI Masterclass - The Communicator’s AI Roadmap: Forecasting, Personas, and Practical Strategy- IABC Philadelphia

AI is changing our comms strategies - ready or not. But how do you know what’s real, what’s hype, and what's coming next? Join us for this practical, interactive masterclass and learn how to strategically integrate AI forecasting into your communication planning. You'll map out future risks with proven, simple visual frameworks, leverage AI-powered research to pinpoint exactly what matters to your key stakeholders, and test new messages to uncover hidden problems and golden opportunities - before you ever hit “send” or "publish." You'll walk away with a clear, one-page AI Messaging Playbook that captures your stakeholder insights, priority risks, and strategic next steps to keep your comms sharp, strategic, trusted, and ahead of predictable pitfalls.

Attend Virtually (11:00 AM - 1:00 PM)

You'll also walk away knowing how to:

Map and forecast the most important AI trends affecting your organization

Leverage powerful AI research tools to uncover exactly what your audiences think, want, and worry about

Build vivid, accurate stakeholder personas that spotlight communication risks and opportunities

Quickly test ideas and messages against stakeholder personas to ensure your communications resonate AI won’t wait - and neither should your communication strategy. Sign up today to get the clarity, tools, and confidence you need to stay ahead.

AI won't wait - and neither should your communication strategy. Sign up today to get the clarity, tools and confidence you need to stay ahead.