AI Search & Shaping AI Narrative - IABC San Francisco Bay Area

Artificial intelligence is reshaping the communications profession — from how we draft content and conduct research to how we manage workflows and shape public narrative. This summer, IABC presents a four-part professional development series designed specifically for PR and communications practitioners who want to move beyond the buzzwords and build real, working knowledge of AI.

SESSION 4

Explore how communication professionals influence the way AI responds — and why that matters. We’ll look at the signals we create, our role in the AI information ecosystem, and how to strategically shape AI-generated narratives about your organization.