AI in Communications Series: Session 4 — AI Search & Shaping AI Narrative - IABC SF Bay Area

Explore the emerging frontier of AI-generated search and narrative. Understand the signals communicators create, and how to strategically position your organization in an AI-powered world.

KEY TAKEAWAYS

• Understand how AI search differs from traditional SEO
• Identify the signals your content sends to AI systems
• Develop a strategy for shaping your AI narrative