Creative Ideation in an AI world- IABC Ottawa

Join us for the 2024-2025 Season Opener and explore how AI is transforming the world of marketing and creativity at Parle by Viet Fresh! On Tuesday, October 22, we’re thrilled to have Craig Lobban, Creative Director at Banfield, share insights on the rise of generative AI in the creative process.

(5:00-7:30 CT/6:00-8:30 p.m. ET)

What you may learn:

• How AI works
• Types of generative AI tools
• How AI is used in marketing
• What it can and cannot do
• How AI stacks up in terms of creativity

This is your chance to learn from an industry expert, meet the IABC Ottawa board, and connect with fellow communicators and marketers. Whether you’re curious about the intersection of AI and creativity or eager to network with professionals in the communications field, this is an event you don’t want to miss!

Your ticket includes a complimentary drink and a selection of light bites, which you can enjoy throughout the event.

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.