From Prompting to Power User: Navigating the AI Maturity Curve - IABC Minnesota

Tailored to communicators - level up your AI maturity with practical tips and tools

Founder of the Comms Support Group Kelly Basgen is the communications consultant's consultant. If you are working in corporate communications or marcomm and looking to level-up your knowledge about integrating AI into your workflows, this session is for you.

Kelly will introduce a practical AI maturity framework built specifically for communicators: four distinct levels of AI use, from basic prompting all the way to automated workflows.

You'll learn what each level looks like in practice, see real examples from communications work, and — most importantly — understand that you don't have to climb all four levels at once.

We'll cover:

• Level 1: Simple prompting — getting useful output from AI without starting from scratch every time
• Level 2: Training AI on context — loading your brand voice, style guide, channel strategy, and company values so outputs sound like you
• Level 3: Pairing AI with human input — combining AI's capabilities with voice notes from leaders, meeting recordings, and real human texture to produce content that's genuinely on-point
• Level 4: Automations — building workflows that run with less real-time effort, so AI works even when you're notWhether you're a solo practitioner figuring out where to start or a team leader trying to build a consistent approach, this session will help you identify where you are, where you want to go, and what the right next step actually looks like for your work.

You'll leave with a clear picture of the maturity curve, concrete examples at each level, and a realistic sense of which level — or levels — are the right fit for you right now.