Hybrid Is Winning. What Does That Mean for Communicators? Circle of Fellows No. 120

As hybrid work evolves from a pandemic-era necessity to a permanent business strategy, communication professionals face a dual challenge that's reshaping the profession. They must not only master the art of reaching and engaging a distributed workforce — spanning home offices, co-working spaces, and traditional workplaces — but also learn to operate effectively as hybrid communication teams themselves.

In the September Circle of Fellows panel, four IABC Fellows, along with moderator Brad Whitworth, SCMP, IABC Fellow, will explore both sides of the hybrid communication equation. Attendees will gain strategies for creating inclusive, impactful messaging that resonates equally with remote and in-office employees, avoiding the common pitfall of favoring those physically present. The panel will share proven approaches for maintaining a consistent brand voice and organizational culture, even when employees experience your company in fundamentally different ways.

Equally critical, the discussion will address the operational realities of leading communication teams in a hybrid environment. Learn how to foster collaboration and creativity when team members rarely share the same room, maintain the strategic thinking and relationship-building that drive communication excellence, and ensure that hybrid work strengthens, rather than hampers, your team’s ability to serve the organization.

Whether you’re leading a fully distributed team, managing hybrid operations, or advising executives on engaging hybrid workforces, this conversation will provide practical frameworks and real-world insights from communication leaders navigating this new landscape.

Learn more about Circle of Fellows online here.