IABC Change Management SIG: Communicating for cut-through: Brain hacks for complex change environments

When attention is the scarcest resource in change, communication must work harder. Dr. Jen Frahm explores the intersection of applied neuroscience, agile change, and change communication to reveal how to achieve cut-through in complex environments.

Together, we’ll unpack:

1. How to create cut-through when audiences are tired, overwhelmed, or working in complex systems.
2. How to communicate inclusively and respectfully with diverse audiences.
3. How to foster clarity in times of extreme uncertainty and ambiguity.

You’ll walk away with three brain-friendly communication techniques you can apply immediately to make your messages stick and your change conversations count.