IABC Consultants SIG: Stop Posting, Start Positioning. How to Approach LinkedIn in 2026

LinkedIn has become crowded, filled with AI-generated content, fluffy engagement tactics, and competing advice. The latest algorithm update, however, rewards something simpler: expertise, consistency, and meaningful engagement. 

In this session, you’ll learn how to:

• Align your LinkedIn activity with business development and relationship-building goals
• Establish authority by focusing on your areas of expertise without feeling like a full-time content creator
• Use the latest platform insights and audience signals to create a plan for driving results

This is not a session about profile optimization, growth hacks, or chasing algorithms. It’s a strategic workshop for experienced communications professionals seeking to strengthen their visibility, deepen relationships, and create long-term opportunities on LinkedIn. Join us to spend less time worrying about what to do on the platform and more time using it.

About IABC's Consultants SIG

The IABC Consultants shared interest group provides a space for communication consultants to develop business connections, exchange ideas with their peers, and advance their careers through collaborative learning. We serve as a trusted resource where members can find real-time support, thoughtful conversations and valuable partnerships that enhance the services they deliver to clients.