IABC Consultants SIG: Worth Every Penny: Proving Your Value to the C-Suite

92% of communications professionals say they can’t prove the ROI of their work. At the same time, 44% of chief communications officers report they don’t have enough budget to execute their strategies. For consultants, helping communications and creative teams do better work is expected. The outsized impact comes from something else: helping them communicate that work in terms leadership actually understands. 

In this session, you’ll learn how to:

• Research your stakeholders’ world and earn the right to their time before any budget conversation.
• Reframe communications deliverables in business terms—leads, pipeline, revenue impact—to change how leadership perceives the entire team.
• Apply the “Stakeholder Whispering” approach to uncover what decision-makers actually need before doing what they ask.

Whether you’re advising an in-house team that keeps losing budget cycles or working to close clients who haven’t grasped the ROI of communications, you’ll leave with a repeatable framework to bring back to your practice and the teams you support.