IABC Crisis Communications SIG: Case Studies, Patterns and Mental Readiness in a Crisis
How can communicators leverage case studies to help organizations make smart choices under stress – and execute them in ways that maintain or restore trust?
Learning outcomes
- Identify common crisis response patterns
- Reflect on how these patterns may manifest in your own organizational context
- Coach decision-makers on how to use case studies as practical tools in crisis planning and training to strengthen judgment under pressure