IABC Crisis Communications SIG: Data Versus Gut: The Art and Science of Crisis Decisions

This IABC Crisis Communications SIG session will explore how communicators balance evidence and gut in high-stakes moments – from spotting weak signals early to validating sentiment with data to demonstrating the value of crisis resilience through evidence-based approaches.

Discussion questions:

• Do you use evidence in the management of high-stakes situations?
• How do you validate key messages and tone under pressure?
• What approaches help identify and prioritize the most likely and most damaging crisis scenarios?
• Are there ways to measure success and prove the value of crisis comms?

We hope you’ll join us as we continue to grow this community, share experiences and learn together.