IABC Heads of Communications SIG: What GLP-1 Drugs Can Teach Us About Information Overload at Work

Many organisations are suffering from what could be described as infobesity a constant stream of emails, alerts, updates and messages competing for the same limited slice of employee attention.

The problem isn’t that communications teams aren’t working hard enough the problem is volume. When people are faced with hundreds of signals every day, the brain simply does what it’s designed to do: it tunes out.

In this thought-provoking session, Sharon O'Dea uses the analogy of GLP-1 weight-loss drugs to explore what organisations can learn about communication overload.

Just as GLP-1 drugs change how people experience hunger, Sharon argues that organisations need to rethink the way they “feed” employees information. Instead of constantly pushing more content, the focus should shift to information restraint  creating communication systems that prioritise relevance, quality and timing.

Please join live if your timezone permits it.  IABC members will be able to watch the recording through the OnDemand portal.