IABC Healthcare SIG: Patients are turning to AI for Health Information; for Canadians, the Result isn’t Ideal

This interactive session explores how artificial intelligence is shaping the way Canadians access and use health information. Following welcome remarks and an icebreaker facilitated by Nicole, participants will engage in live polling to share their experiences with AI in healthcare communication. Guest speaker Sophie Nadeau will present key findings from the Canadian Medical Association’s recent study on Canadians’ growing reliance on AI for health information and the potential risks involved. The session will conclude with a facilitated discussion on the opportunities and challenges AI presents for healthcare communicators, audience trust, and professional practice, along with a recap of key takeaways and insights to guide future conversations.