IABC Leaders: What You Need to Know About the IABC and PESO Model Partnership
In this 30-minute conversation, IABC National and PESO Model® creator Gini Dietrich will introduce the PESO Model Certification and why it has become a foundational framework for modern, integrated communications.
We’ll cover what the certification includes, how it supports strategic thinking across paid, earned, shared, and owned media, and why IABC members are being offered a special, reduced rate.
You’ll also learn how to share this opportunity with your chapter in a way that adds value — not noise — to your programming. This session is designed specifically for IABC leaders who want practical tools, credible frameworks, and professional development opportunities their members will actually use.
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