IABC Master Class: AI Proficiency for Communication Professionals

AI proficiency is no longer just about knowing how to use the latest tools. Communication professionals need to know where AI can genuinely add value, how to use it responsibly, and when communication expertise needs to influence wider organizational decisions.

In this practical 3.5-hour masterclass, IABC Fellow Sia Papageorgiou will take you from strategic use of AI in your own work through to responsible practice within the communication function and a stronger role in organizational AI adoption and governance.

Drawing on the Centre for Strategic Communication Excellence’s Responsible AI Leadership Framework for Communication, you will explore how to use AI purposefully, navigate ethical and professional issues, establish practical safeguards, and contribute confidently when AI affects people, communication, trust, and reputation.

Learning Outcomes

By the end of this Master Class, participants will be able to:

• Identify where AI can add value to strategic communication work and where human expertise needs to remain central.
• Apply a practical approach to considering the purpose, people, potential consequence, and human role in an AI use.
• Identify the core elements of responsible AI practice within a communication function.
• Recognize when and how communication expertise can contribute to wider organizational AI decisions.