Media Relations in 2026 - IABC/Toronto

Join IABC/Toronto and PIC on Tuesday, May 26 for a candid conversation on how practitioners are navigating today’s media landscape. Our panel of experts — Masha Mikey, Jacob Robinson and Natalia Smalyuk — will provide insights from the agency and independent perspectives.

Guided by moderator Trish Tervit, the panel will explore:

• How media relations has changed and what that means for your approach
• Where and how to connect with journalists today
• Tactics that are cutting through and ones that are falling flat
• Practical tips you can apply immediately in your own work

It all takes place on Zoom from noon to 1 p.m. ET on May 26. Cost is $15 for IABC/Toronto members ($16.95 with HST); $25 for other IABC chapters and Lite members ($28.75 with HST); $35 for non-members ($39.55 with HST).