Meet Your New Communications Research Partner: Generative AI - IABC Philadelphia

Generative AI can turbo-charge research for communicators, from horizon-scanning policy shifts to tracking issues, sizing up competitors, prepping leaders, and responding to crises.
But simply outsourcing your judgment to AI won’t cut it.

Instead, you’ll learn when to use which tool, how to force citations and provenance, and how to turn raw results into decision-ready briefs your stakeholders can trust.

In this example-packed session, Shel Holtz shows practical, ethical workflows for Public Affairs and Communications teams.