Mind the Gap: 2025 Global Communication Report Recap

This episode of PodCatalyst is brought to you by IABC’s partners at the USC Annenberg Center for Public Relations at the University of Southern California. Provided by the PR Future podcast, this episode features host Fred Cook in conversation with Matt Tidwell, member of the IABC International Executive Board, Barby Seagal and Victoria Hamilton from Zeno Group, and USC Fellow David Michaelson.

Together, the group unpacks the findings of the 2025 Global Communication Report: Mind the Gap, which USC developed in partnership with IABC and Zeno Group. The communicators discuss insights from more than 1,000 PR professionals across the globe and weighs in on how AI, hybrid work, generational shifts, influencer culture, and polarization are transforming the communications landscape.

Thank you to Fred Cook and the USC Annenberg Center for Public Relations for their partnership with this report and for providing this insightful conversation to the IABC audience.

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