The Art & Science of Persuasion - IABC Philadelphia

Contrary to popular belief, sales and negotiation are skills that can be learned, not innate talents reserved for a few. While many frameworks exist, the tactical skills to implement them effectively are often neglected. This webinar aims to bridge that gap by incorporating research from psychology, behavioral economics, and influence.

Attend Virtually (11:00-12:00pm CT/12:00-1:00pm ET)

Three Session Takeaways:

Understand the psychology of influence and persuasion

Learn the 3 Basic Human Truths of change and decision making

Apply key psychological principles in your day-to-day role

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.