Think Like a Reader - IABC Philadelphia & Chicago

Learn a four-step strategy for finding your voice and writing from the readers’ point of view. This ability will help you engage your readers and move them to act.

Specifically, you’ll learn how to:

> Take advantage of the formula readers use to decide what to read.
> Top 2 rewards of reading to boost interest in your message.
> Answer the No. 1 question your reader is asking about your piece.
> Make a 2-minute perspective shift to focus your message on reader value