Why Authenticity Matters in the Age of AI, Featuring Tim Johnson of UPRAISE

In the latest episode of PodCatalyst, we sit down with Tim Johnson, president of UPRAISE Marketing and Public Relations.

Tune in as he joins IABC Executive Director Peter Finn to discuss how PR professionals are adapting to an AI-driven landscape, blurring the lines between internal and external comms, and the growing demand for creative storytelling.

Tim shares insights from his own journey — from his early days working on his college newspaper, to today as an agency leader — and reflects on how PR has become a vital strategic function in today’s tech-driven business world.

Plus, get Tim’s thoughts on the growing value of authenticity as AI becomes more prevalent, ethical considerations when working with influencers, the need for data-driven content, and where he sees PR heading in the next 10 years.

Listen and subscribe on Apple Podcasts, Spotify, or anywhere you listen to podcasts.