With the ever-changing healthcare sector, there has never been a better time to connect with colleagues tackling similar challenges. This shared interested group will host opportunities to network, educational sessions, and be a trustworthy source for tips, strategies, and best practices.
About Our Healthcare SIG Leaders
Phoebe Dey is a seasoned communicator with 20 years' experience, the last 12 with the Alberta Cancer Foundation (VP Communications and Marketing). She has the pleasure of leading a provincial, IABC Gold Quill and Capital Award-winning team that is responsible for brand, external/internal communication, digital and social media, website development, and more (including a revenue portfolio for mass marketing streams). Phoebe’s key areas of focus include strategic development, relationship building, stakeholder engagement, media relations, crisis communications, and telling compelling stories. Previous to the Alberta Cancer Foundation, she worked at the University of Alberta in the Office of Public Affairs, helping to raise its national and international profile. She is currently Senior Director, Membership for IABC Edmonton and has had the pleasure of co-hosting two IABC International World conferences and chaired webinars, fireside chats and other online gatherings during this Covid world.
Robin McCasland, SCMP
Robin is the Senior Director, Corporate Communications for Blue Cross and Blue Shield Plans of IL, MT, NM, OK and TX. Robin leads her employer’s communication content creation and delivery teams. She also leads the employee listening program, demonstrating how employee and executive communication adds value to the business bottom line.
Robin has held communication leadership roles for Tenet Healthcare, Texas Instruments, Dell, and Burlington Northern Santa Fe Railroad. She has also managed HR communication consulting initiatives for a variety of well-known global companies, including major healthcare organizations.
She is an IABC past chairman and has served in countless association leadership roles for more than 30 years. During that time, she’s received IABC Gold, Silver, Bronze and other awards for employee and HR communication excellence.
Robin was recognized in 2021 by Ragan/PR Daily as one of the Top Women Leaders in Communications. She was honored as IABC Southern Region’s Communicator of the Year in 2020 and was recognized earlier in her career as an IABC Dallas Communicator of the Year.
Robin is a graduate of The University of Texas at Austin and a Leadership Texas alumnus.
For information about Shared Interest Groups, or if you are interested in starting a new SIG, please contact email@example.com.