Sponsorship and Advertising

IABC connects communicators around the world

WorldConferenceSliderIABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. IABC members work in some of the world’s most prestigious corporations and consulting firms, with members in more than half the Fortune 500 companies and in 90 of the Fortune 100 companies.

With an average annual department budget of US$4 million, they are responsible for developing and executing strategic internal and external communication plans for corporations, governments, non-profits, educational institutions and consulting firms around the world.

What makes IABC unique?

  • IABC is the only international membership association for communicators in business.
  • IABC members are at the mid-to-senior career level and are represented in all industries.
  • IABC is the oldest and most highly regarded global trade association for communicators.

Who is the IABC audience?

Members practice the diverse disciplines of corporate communication, public relations, employee communication, marketing, media relations, community relations, public affairs, investor relations, and government relations.

IABC members are employed in corporations (25%), and are also found in consulting firms (13%), nonprofit organizations (8%),  government/military (6%), education (4%), and “other” (9%), including writing/editing firms, utilities, etc. IABC members have positions of influence and have spending power.

  • 25% of members hold one of the following titles: CEO, President, Officer, Partner, Vice President, Managing/Executive Director, Director, Practice Leader, Principal.
  • 17% of members hold the title of Manager (viewed as Director level in many areas).
  • Other titles held by IABC members include Account Executive, Assistant Manager, Consultant, Coordinator, Educator/Professor, Graphic Artist/Designer, Photographer, Writer, Speechwriter, Web Designer, and Specialist. These members influence the Directors/Managers they report to, researching and presenting their findings to these decision-makers.
  • IABC has thousands of members around the world (48% U.S., 39% Canada, 8% Asia/Pacific, 3% Europe, and 2% Africa/Middle East).

How we serve our audience

IABC provides communication professionals access to timely and authoritative information designed to help them advance in their careers. IABC fosters knowledge exchange through conferences, events, webinars, online learning, and regular email newsletters and publications.

Sponsorship that elevates your brand

Create visibility and brand awareness for your organization by becoming a sponsorship partner with IABC.  Align your business with the world’s most respected communication associations.  Demonstrate a shared value system of improving global business communications. We offer sponsorships that will increase your organization’s visibility and create valuable connections with thousands of business communicators.

 

World Conference: The communication event of the year

montreal-skyline-300x117More than 1,000 business communication professionals, decision makers in leading industries around the world gather at the IABC World Conference to learn the latest developments and best practices in communication and make connections that advance their professional career goals and aspirations.

The IABC annual World Conference is the leading international forum of its kind. The event will be held 3-6 June 2018 in Montreal.

Read more about sponsorship opportunities for this premier event.

Leadership Institute: Where IABC’s leaders from around the world meet – San Diego, CA –  8-10 February 2018

24907061620_7d0af78cf3_qThe Leadership Institute is an invitation-only annual gathering of 200 of IABC’s most elite and talented volunteers from around the world. These members include chapter and region leaders and international board members who come together each February to share and learn best practices in association leadership. In addition to their commitment to IABC, most are mid-to-senior communicators and decision-makers in corporations, government and education.

Align your business with the top IABC leaders and choose from among several sponsorship opportunities.

Sponsored content: Connecting through ideas and solutions

Position your company as a thought leader by offering new ideas and fresh solutions to the IABC audience.

Create a webinar or publish an article, white paper, or case study through IABC channels.

Aligning your company with the IABC brand demonstrates a shared commitment to bringing expanded knowledge to the IABC audience.

Learn more.

Customizing for results

Your success is our success. That’s why we work with you to create meaningful connections that lead to real business results. IABC’s custom sponsorship packages are designed to fit with your unique needs. We will showcase your organization’s attributes to the best advantage and put you in touch with people who are in a position to take action on the opportunities that you offer.

For more information, contact Pamela Strother at pstrother@iabc.com or +1 202.486.5990.

 

At what level can you become a sponsor?

Sponsorships packages range from US$5,000–US$50,000 and offer generous, comprehensive marketing opportunities that include Communication World magazine advertising, membership mailing lists, web links, event registrations and exhibit booths.

 

Advertising that reaches influencers

Would you like to get your company name and message in front of a global audience of business communicators? IABC invites you to showcase your business or service to its membership through digital advertising. Please visit our media kit for more information.

Advertising your company, association, product or service with IABC is an easy way to reach this influential audience. Multiple placements in the following ways offer maximum impact. Here’s how you’ll benefit:

  • Build brand awareness.
  • Increase revenue by generating sales leads.
  • Drive traffic to your home page.
  • Affiliate with the IABC brand.
  • Promote your product or service to a highly targeted audience.

IABC website

Reach thousands of member and non-member visitors who search this site seeking training resources, career opportunities, news and information about the profession.

Place your message on www.iabc.com with a variety of banner ad options.

Please visit our media kit for additional information.

For more information, contact Pamela Strother at pstrother@iabc.com or +1 202.486.5990.

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Communication World magazine

Place your ad or advertorial in CW, IABC’s online publication delivered monthly to members’ email and also available to non-members on cw.iabc.com, and on the home page of iabc.com. CW provides useful and easy to consume content focused on a single topic each month.

Readers are highly engaged, offering comments that continue on social media, increasing your exposure. Learn more.

CW Observer

Your ad is delivered weekly to members via email  in this content rich e-newsletter, providing breaking news, latest job postings, and timely content from subject matter experts around the world. Please visit our media kit for additional information.

Weekly Digest

Gain brand awareness and lead generation by advertising directly to IABC members. Weekly Digest, a summary of IABC news and events is delivered to all members’ email every Thursday. Please visit our media kit for additional information.

Leader Letter

Delivered monthly to an involved group of the most loyal and dedicated IABC chapter and region leaders, Leader Letter provides an opportunity for highly targeted messages.

Please visit our media kit for additional information, or contact Pamela Strother at pstrother@iabc.com or +1 202.486.5990.

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Customized advertising 

IABC can support your ongoing marketing efforts by tailoring advertising packages suited to your specific needs.

We will work to support your goals, raise your visibility and showcase your brand with our audience of communication professionals.

Please visit our media kit for additional information.

For more information, contact Pamela Strother at pstrother@iabc.com or +1 202.486.5990.