IABC connects communicators around the world
IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. IABC members work in some of the world’s most prestigious corporations and consulting firms, with members in more than half the Fortune 500 companies and in 90 of the Fortune 100 companies.
With an average annual department budget of US$4 million, they are responsible for developing and executing strategic internal and external communication plans for corporations, governments, non-profits, educational institutions and consulting firms around the world.
What makes IABC unique?
- IABC is the only international membership association for communicators in business.
- IABC members are at the mid-to-senior career level and are represented in all industries.
- IABC is the oldest and most highly regarded global trade association for communicators.
Who is the IABC audience?
Members practice the diverse disciplines of corporate communication, public relations, employee communication, marketing, media relations, community relations, public affairs, investor relations, and government relations.
IABC members are employed in corporations (25%), and are also found in consulting firms (13%), nonprofit organizations (8%), government/military (6%), education (4%), and “other” (9%), including writing/editing firms, utilities, etc. IABC members have positions of influence and have spending power.
- 25% of members hold one of the following titles: CEO, President, Officer, Partner, Vice President, Managing/Executive Director, Director, Practice Leader, Principal.
- 17% of members hold the title of Manager (viewed as Director level in many areas).
- Other titles held by IABC members include Account Executive, Assistant Manager, Consultant, Coordinator, Educator/Professor, Graphic Artist/Designer, Photographer, Writer, Speechwriter, Web Designer, and Specialist. These members influence the Directors/Managers they report to, researching and presenting their findings to these decision-makers.
- IABC has thousands of members around the world (48% U.S., 39% Canada, 8% Asia/Pacific, 3% Europe, and 2% Africa/Middle East).
How we serve our audience
IABC provides communication professionals access to timely and authoritative information designed to help them advance in their careers. IABC fosters knowledge exchange through conferences, events, webinars, online learning, and regular email newsletters and publications.
Sponsorship that elevates your brand
Create visibility and brand awareness for your organization by becoming a sponsorship partner with IABC. Align your business with the world’s most respected communication associations. Demonstrate a shared value system of improving global business communications. We offer sponsorships that will increase your organization’s visibility and create valuable connections with thousands of business communicators.
Leadership Institute: Where IABC’s leaders from around the world meet – Long Beach, CA – 7-9 February 2019
The Leadership Institute is an invitation-only annual gathering of 200 of IABC’s most elite and talented volunteers from around the world. These members include chapter and region leaders and international board members who come together each February to share and learn best practices in association leadership. In addition to their commitment to IABC, most are mid-to-senior communicators and decision-makers in corporations, government and education.
Align your business with the top IABC leaders and choose from among several sponsorship opportunities.
IABC World Conference: The communication event of the year – Vancouver – 9-12 June 2019
More than 1,000 business communication professionals, decision makers in leading industries around the world gather at the IABC World Conference to learn the latest developments and best practices in communication and make connections that advance their professional career goals and aspirations. The IABC annual World Conference is the leading international forum of its kind. The event will be held 9-12 June 2019 in Vancouver at the Fairmont & Hyatt. Read more about sponsorship opportunities for this premier event.
Position your company as a thought leader by offering new ideas and fresh solutions to the IABC audience.
Demonstrate your company’s thought leadership with in-depth Sponsor Insights content with a featured 500-750 word article on the home page of CW. Package includes a 30-day marketing campaign that includes a weekly CW Observer email promotion of the article (a US$5,280 advertising value) as well as social media marketing via Twitter, Facebook and LinkedIn. Monthly fee is US$10,000.
For additional information and to reserve your Sponsor Insights article, contact Pamela Strother at firstname.lastname@example.org or +1 202.486.5990.
Position your business as a valuable resource to the IABC audience by creating, sponsoring and leading your own one-hour live webinar. All webinars must follow IABC’s content guidelines to ensure the best fit for our audience. IABC promotes and hosts the webinar, free to members and non-members.
Your company provides up to two speakers who offer a creative solution to a business challenge that members want to solve. IABC promotes the webinar in a member email, on the IABC website and on social media. The sponsor receives the attendee list. Fee per webinar is US$6,500.
The webinars will be featured on this popular part of IABC’s site, along with other IABC webinars. View the examples noted as Solution Provider Webinar.
For additional information and to reserve your webinar date, contact Pamela Strother at email@example.com or +1 202.486.5990.
Advertising that reaches influencers
Would you like to get your company name and message in front of a global audience of business communicators? IABC invites you to showcase your business or service to its membership through digital advertising. Please visit our media kit for more information.
Advertising your company, association, product or service with IABC is an easy way to reach this influential audience. Multiple placements in the following ways offer maximum impact. Here’s how you’ll benefit:
- Build brand awareness.
- Increase revenue by generating sales leads.
- Drive traffic to your home page.
- Affiliate with the IABC brand.
- Promote your product or service to a highly targeted audience.
IABC website & Communication World magazine Digital Magazine
Reach thousands of member and non-member visitors who search this site seeking training resources, career opportunities, news and information about the profession.
Please visit our Multiview media kit for additional information.
CW Observer is IABC’s e-newsletter supplement to Communication World (CW) magazine, sent to all 10,000 IABC members worldwide. The updated CW Observer is now backed by the power of InLoop’s artificial intelligence and machine learning, and can be personalized to the needs of our members, making it an even more valuable benefit than ever before. Please visit the IABC CW Observer Media Kit for more information.
IABC Weekly Digest
Gain brand awareness and lead generation by advertising directly to IABC members. Weekly Digest, a summary of IABC news and events is delivered to all members’ email every Thursday. Please visit our media kit for additional information.
Delivered monthly to an involved group of the most loyal and dedicated IABC chapter and region leaders, Leader Letter provides an opportunity for highly targeted messages.