IABC media kit

Reach IABC members directly

Place your advertisement on IABC’s website or in a weekly email to our members to increase your company’s affiliation with IABC and build brand and services recognition. For IABC sponsors, this advertising option is perfect for maintaining a presence with our members throughout the year. For those who have not sponsored in the past year, advertising is the best way to reach our membership and establish your company as a leader in your industry.

Who advertises with IABC?

  • Consulting firms
  • University graduate programs
  • Industry conferences and events
  • Service companies that provide solutions for communicators in:
    • Employee engagement
    • Human resources
    • Internal communications
    • External communications
    • Reputation management
    • Leadership and strategy

IABC members work for:

  • 39% corporations
  • 14% PR/communication consultancies
  • 12% nonprofits/NGOs
  • 8% government/military
  • 27% other (includes educational institutions, management consulting firms, utilities, and writing and editing firms)

IABC members job responsibilities

  • 6% CEO/executive/senior management
  • 28% corporate communication
  • 17% employee communication
  • 16% marketing communication
  • 10% PR/media relations
  • 23% other (includes new media/technology, customer/member communication, government relations, brand/reputation, community relations, college/university teaching, and writing

For details about digital advertising options, contact: 
Pamela Strother, CAE
Sponsorships & Advertising Manager
direct +1 202.486.5990 / fax +1 415.544.4747 / email pstrother@iabc.com

EMAIL ADS

WEEKLY DIGEST

These emails are sent out directly to IABC’s 10,000 members every Thursday. We will work with you to select which dates work best for your organization.

Ads must be 650 pixels wide x 200 pixels tall. PNG files preferred. Please provide appropriate URLs with materials.

Pricing:

1 ad (1 weekly email): US$1,620
2 ads (2 weekly emails): US$1,320 each
3 ads (3 weekly emails): US$1,150 each
4 ads (4 weekly emails): US$1,015 each
5 or more: US$845 each

IABC offers discounts to college and university programs.  For questions or to reserve your ad insertions, please contact Pamela Strother, CAE Sponsorships & Advertising Manager direct +1 202.486.5990 / fax +1 415.544.4747 / email pstrother@iabc.com

CW OBSERVER EMAIL

CW Observer is IABC’s e-newsletter supplement to Communication World (CW) magazine, sent to all 10,000 IABC members worldwide. The updated CW Observer is now backed by the power of InLoop’s artificial intelligence and machine learning, and can be personalized to the needs of our members, making it an even more valuable benefit than ever before.  Please review the IABC CW Observer Media Kit for specs and pricing.

LEADER LETTER

Delivered monthly to an involved group of the most loyal and dedicated IABC chapter and region leaders, as well as the Board of Directors. The Leader Letter provides an opportunity for highly targeted messages to IABC’s most influential group of members.

Ads must be 170 pixels wide x 440 pixels tall. PNG files preferred. Please provide appropriate URLs with materials.

170 pixels wide x 440 pixels tall

1 ad (1 monthly email): US$845
2 ads (2 monthly emails): US$675 each
3 ads (3 monthly emails):  US$540 each

 

SPONSORED CONTENT/SPONSOR INSIGHTS

Demonstrate your company’s thought lead­ership with in-depth sponsored content with a featured 500-word article on the home page of CW.  Package includes a 30-day marketing campaign that includes a weekly CW Observer email promotion of the article (a $5,280 advertising value) as well as social media marketing via Twitter, Facebook and LinkedIn.

Pricing per month-long campaign: US$10,000

To discuss your custom content options, contact:
Pamela Strother, CAE
Sponsorships & Advertising Manager
direct +1 202.486.5990 / fax +1 415.544.4747 / email pstrother@iabc.com

WEBSITE BANNER ADS

IABC partners with MultiView for our online banner ad management for iabc.com and IABC’s digital magazine, Communication World.

The media kit is available here.

For more information, please contact: Grant Connell, gconnell@multiview.com, +1 972.910.7387.