Your Career

Accelerate: Turbocharge your internal communication career

Type: Resources
By Jessica Burnette-Lemon
7 June 2019

 

IABC has joined forces with internal communication consultancy Gatehouse to launch Accelerate in North America.

Accelerate is a three-day master class structured around the nine hallmarks of great internal communication.

Based on a mixture of theory and real-life examples, Accelerate draws on Gatehouse’s unrivalled knowledge into world-class internal communication practices:

  • A decade of running the global State of the Sector report
  • Insights gleaned from dozens of internal communication audits
  • More than 250 case studies and interviews with C-suite executives and senior IC leaders in some of the world’s leading organizations.

Who should attend

Corporate communication and HR professionals who want to develop a more strategic and influential approach to internal communication.

In terms of IABC career levels, this course is primarily for the Strategic Adviser level professional with a focus on internal communication or Generalist/Specialists looking to gain expertise in this discipline. It will also benefit Business Leaders looking to ensure that their knowledge is fresh and up to date.

Credits from this course can be applied for application or maintenance of the Global Certification Communication Council’s (GCCC) certifications, including the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP). Learn more.

Agenda

Day 1

Hallmark 1—Purpose, value proposition and strategy

Great internal communication starts with the fundamentals—developing a long-term vision of how internal communication should be supporting your organization’s goals, then delivering on it with robust planning.

Hallmark 2—Narrative, messaging and content

Employees want a clear and engaging purpose to rally around—we’ll explore how to bring your organizations’ values and strategy to life, and align all your communications to this.

Hallmark 3—Channel management and innovation

Selecting the right channels is a crucial part of your role as a communicator, as well as keeping up with external trends and innovations. We’ll show you how to build a robust channel framework of your own, and what good practice looks like across key communication channels.

Day 2

Hallmark 4—Communication capability

With the fundamentals in place, the next step is to build up your organization’s communication capability—we’ll show you how to equip and empower line managers, leaders as well as communication champions to be effective communicators.

Hallmark 5—Organizational listening, dialogue and collaboration

As internal communicators, we have a significant role to play in capturing employee feedback and facilitating dialogue with the leadership team. We’ll help guide you to be the ‘voice’ of employees.

Hallmark 6—Insight, measurement and evaluation

Like any other business function, internal communication must justify its costs. We’ll show you how to build your own measurement framework and prove your value.

Day 3

Hallmark 7—Become a trusted advisor

Positioning yourself as a trusted advisor is the key to being taken seriously in communication. We’ll go through what this looks like for internal communicators and guide you through the process of gaining a set at the top table.

Hallmark 8—Influencing change and transformation

Communication is essential during major changes and transitions. We’ll explore how and when internal communication should be involved in change, and how to ensure employees are taken on the journey.

Hallmark 9—Championing culture and employee experience

We’ll discuss tactical ways to drive employee advocacy and develop a holistic approach that covers the full employee experience and creates genuine moments that matter.

For a sneak peek into these nine great hallmarks of international communication, check our recent webinar, “What Does World-Class Internal Communication Look Like?”

New dates for this program will be announced soon. Please fill out the form at the bottom of this page if you’d like to be contacted to hear about future Accelerate events.

Cost

US$2,950 for IABC members; US$3,450 for non-members

Contact us at conference@iabc.com with any questions/inquiries.

Join the mailing list for future Accelerate events

Please fill out the form below if you are interested in receiving communication regarding future Accelerate events.
Jessica Burnette-Lemon Jessica Burnette-Lemon is the senior content manager for IABC.

2 Comments

  1. I called into the webinar yesterday with Mr. Smith. The content was fantastic, but unfortunately I’m unable to get any of the support materials. When I try to sign up for news on the Accelerate program, the form constantly rejects and won’t submit; when I try to get materials from Gatehouse’s website it says my request has gone through but no email ever arrives. If you can add my email address to your lists manually, it would be much appreciated.

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