The Global Communication Certification Council’s (GCCC®) Communication Management Professional (CMP) program is underway. Achieving certification shows competence in these principles: Ethics, Strategy, Analysis, Context, Engagement, and Consistency. Get started here!
CONTENT MARKETING STRATEGY
Content may still be king, but with limited resources and an increasing number of media channels, designing and executing a content marketing strategy can be overwhelming. This issue will look at creating a unified strategy for developing content that serves primary business needs and goals, focusing on what’s most important, and identifying the best channels for communicating with different audiences.
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