The Global Communication Certification Council’s (GCCC®) Communication Management Professional (CMP) program is underway. Achieving certification shows competence in these principles: Ethics, Strategy, Analysis, Context, Engagement, and Consistency. Get started here!
PR IN THE SOCIAL MEDIA ERA
What does PR practice look like in an age in which the death of the press release is widely discussed? This issue explores the shifts in PR strategy and practice in the social media era, as well as how to demonstrate PR value and work with social media to build ongoing relationships with journalists and their audiences.
Read the latest issue.