Case Studies

Bees with Backpacks

Type: Case Studies
Topic: PR and Media Relations
29 September 2016

gq-logoThe “Bees with Backpacks” media and communication campaign took a local scientific research project and turned it into a global research initiative to help understand the global decline of honey bee populations and protect food security. There is a direct correlation between the communication activities and subsequent media coverage with the development of the Global Initiative for Honey bee Health (GIHH). In addition, the media campaigns also had significant positive impact on brand recognition, issue awareness and business development opportunities.



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