The Digital Communicator’s 2018 Toolbox


future-tech-trends-750-420Futurology is a tricky business. A quick Google search for the phrase “predictions for 2017” will turn up a vast amount of sage advice and insights that turned out to be…well, let’s say not quite on the mark. And 2018 will be no different, as both technology and business communication pundits weigh in predicting the apps and platforms that they believe will be key to your digital future.

So how do we sort through the hype to get a clear, pragmatic picture of what 2018 has in store for communicators in terms of technologies? From my experience, the best way to approach planning your technology professional development and your communication strategy in the coming year is to look at the ongoing trends that are driving enterprise technology choices.

One quick note before we begin for those of you reading this who identify as working in companies that are “digital laggards”: Keep in mind that while not everyone is moving at the same speed, we are all moving in the same direction. In the early 1990s, science fiction author William Gibson (inventor of the word “cyberspace”) said in an interview: “The future is already here—it’s just not very evenly distributed.”

As consumers enjoy more and more innovation at home, they will continue to press for similar tools in their roles as employees, managers and entrepreneurs. And we are living in an era in which dramatic changes are becoming more accepted—even expected—when it comes to both our personal and professional lives. Many companies are discovering that new technologies for all business processes, including communication, will be a necessity if they want to compete and thrive.

Here are a few trends I have been seeing over the past 18 months that I think will continue and accelerate in 2018. Watch these trends—rather than the hype about the latest company or platform—to guide your technology self-training and tool selection in the coming year.

Read the full article in Communication World