Webinars & Podcasts

Building Your Organization’s Communication Capability with the COMMS Approach

Recorded on 23 October 2018

Everyone communicates. The communication function is only one part of sharing information and facilitating meaning in any organization. Yet the growth in social platforms, the role of communication partners including HR, change, project management and marketing, along with the essential communication impact of managers force communicators to relinquish control.

In this webinar, learn how introducing the five-step COMMS planning approach across an organization builds capability, provides a common process and achieves clearer outcomes. Communication functions are under pressure: extend your team’s impact through a simple framework that applies as much to manager one-to-ones as it does to project kick-offs and process changes.

This webinar builds on the planning process introduced in the previous webinar: The five-step COMMS plan: a simpler way to get better outcomes from communication planning. *If you missed this webinar, you can view it in the resource section of IABC.com, when logged in as an IABC member. 

Here are the slides for your reference.

Presenter/Jonathan Champ, helps organizations communicate meaningfully. Passionate about developing the next generation of communication leaders, he has two decades experience delivering change communication, leadership and engagement across corporate, community and NFP sectors. He is the founder of Meaning Business and creator of the Shorter COMMS Plan, and a former Asia Pacific Co-Chair of the IABC Gold Quill Evaluators Blue Ribbon Panel. He tweets about #comms as @meaningbusiness.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.


  1. Hey Khyla,
    It was super informational. I loved this simple yet powerful approach for Capability Building. I have just started my venture on the L&D field and this has helped me to work on many aspects that I overlooked earlier. Again, thank you so much for sharing such valuable content.

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