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Voice Search Optimization (VSO): Digital PR’s new frontier

2 April 2019

Voice search has exploded in popularity lately, with 55% of teens and 41% of adults using voice search at least once a day. ComScore predicts... Read more »

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How AI Will Build Smarter Communication

2 April 2019

We come into contact with artificial intelligence (AI) and AI-powered technologies on a daily basis. Virtual assistants like Alexa and Siri can schedule appointments and... Read more »

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Why Diversity in the Workplace Pays Dividends

5 March 2019

There is an adage in feminism: “You can’t be what you can’t see.” It implies that it takes women in positions of success to represent... Read more »

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How to Craft an Informative, Actionable and Measurable Conversation About Inclusion and Diversity

5 March 2019

With workplace inclusion and diversity, the gaps between perception and reality can be vast. While collecting solid data about your organization’s diversity is a great... Read more »

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Are You Making These Mistakes in Your D&I Communications?

5 March 2019

Diversity and inclusion are back in the spotlight. Issues like immigration, sexual harassment and racial justice are in the news almost daily. But it’s not... Read more »

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Brands Must Do Their Part to Protect Freedom of the Press

8 January 2019

Seventy-one percent of journalists and influencers think the public has lost trust in them, according to the recently released 2018 Global State of the Media... Read more »

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How to Communicate Effectively About PR Measurement

4 December 2018

PR remains an obscure, difficult-to-understand discipline from an outsider’s point of view. It goes without saying, then, that its measurement probably baffles more people than... Read more »

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How to Use Measurement to Manage Reputation

4 December 2018

Actively managing your company’s corporate reputation is no longer optional. Just ask Facebook. The company has suffered reputation setbacks over the past year and a... Read more »

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5 Principles for Using Data to Communicate to Senior Leadership

4 December 2018

Proving ROI lies at the heart of any communication budget. All communicators know this, but too many overlook how to communicate results based on clear... Read more »

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3 Things All Strong Brands Have in Common

6 November 2018

A strong brand is one that can stand the test of time. It exists to make a difference in people’s lives—the lives of the customers... Read more »

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To Engage Global Employees, Enlist Leaders in Communication

7 August 2018

Here’s a true story that will sound familiar if you’re a communicator in a global organization. A major industrial company (we’ll call it “Acme”) has... Read more »

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Your New Global Marketing Campaign: The next viral sensation or latest joke meme?

7 August 2018

Global organizations face significant challenges in developing marketing and communication campaigns that are globally consistent and yet also able to resonate locally. Failing to consider... Read more »

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Diversity and Inclusion Communication for Global Organizations: Ensure meaningful buy-in from leadership

7 August 2018

Diversity and inclusion. Those two words are a trending topic in the world today, and for good reason. Without diversity of thought, your organization will... Read more »

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What Is Customer Experience Strategy?

10 July 2018

Ask 10 companies what their customer experience strategy is and you’ll likely get 10 very different combinations of alphabet soup: CJM, CRM, VoC, UX, FCR,... Read more »

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Customer Experience Strategy from the Inside Out

10 July 2018

When people start talking about customer experience (CX), they often jump right to a discussion about how an organization treats its customers. This seems to... Read more »