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The New Era of Organizational Values

6 March 2018

The criteria for doing business with, investing in, and working for a company have changed. Innovation, price, quality, a good customer experience, rock-solid marketing, and... Read more »

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6 Ways to Bring Organizational Values to Life

6 March 2018

How many organizations have you seen in the headlines recently tied to stories of cultural failure, leadership blindness, unethical behavior, terrible decision-making? Within even in a... Read more »

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Create a Purposeful, Positive, Productive Work Culture with an Organizational Constitution

6 March 2018

What’s on your to-do list today? I’ll wager that “building workplace civility” doesn’t appear on that list—but it’s something that all leaders should be investing... Read more »

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How to Build Trust as a Competitive Advantage

7 February 2018

As professional communicators, we are acutely aware of the importance of trust in building our organizations’ reputations to achieve whatever outcome—commercial or otherwise—we’re seeking to... Read more »

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How to Combat Fake News to Build Trust and Protect Your Reputation

7 February 2018

“Post-truth” became the Oxford Dictionaries “Word of the Year” in 2016, thanks to the U.S. presidential election. Barely a day goes by now without one... Read more »

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The Collapse of the Trust Bank, and What to Do About It

7 February 2018

Trust in institutions is in crisis. According to the Pew Research Center, there has been a collapse in the community’s trust in the U.S. government institutions from... Read more »

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The Digital Communicator’s 2018 Toolbox

2 January 2018

Futurology is a tricky business. A quick Google search for the phrase “predictions for 2017” will turn up a vast amount of sage advice and... Read more »

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5 Tech Trends that Will Rule Digital Platforms in 2018

2 January 2018

With chatbots, voice search, virtual assistants, automated content curators, AI-generated content, augmented reality, and more, technology is once again poised to change the lives of marketing... Read more »

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Welcome to the Machine Age: How #robocomms are changing communication

2 January 2018

  Recently, I’ve been chatting with quite a few people about the impact of artificial intelligence (AI) on communication, or what I’ll call “#robocomms.” What... Read more »

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How to Make Measurement Count in 2018

5 December 2017

Every year, organizations across the world spend more than US$14 billion dollars on their public relations efforts, and that figure is set to grow to US$19.3 billion... Read more »

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Effective Measurement: It’s just a matter of time

5 December 2017

“How much time should our team spend measuring communication?” A perfectly good question, but not one for which I had an immediate answer. How long... Read more »

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Beyond Media Impressions: Measuring real PR impact

5 December 2017

Public relations has always been a difficult concept for people to grasp. What we do is not tangible. It’s not like you can hold up... Read more »

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Convergence Ahead: Combining marketing and communication functions

7 November 2017

Weber Shandwick has been a keen observer in recent years of “hybridized” marketing and communication functions. We have investigated the trend in numerous research studies,... Read more »

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How to Tackle the Blurring Lines Between Internal and External Communication

7 November 2017

Internal communication is dead. Or, if it isn’t, it will be soon. That was the message from two Walmart directors at a social media conference... Read more »

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9 Ways Communication and Human Resources Can Collaborate

7 November 2017

There are many reasons for integrating internal and external communication, but who’s going to be responsible for what? And what do you need to accomplish... Read more »