Articles

Evaluating Your Online Reputation

One of the primary concerns of public relations practitioners is reputation management. Traditionally, PR professionals measured the perception of their brand, products or services through... Read more »
Articles

Inbox

Inbox– Building the IABC brand at the chapter level. IABC/Minnesota’s director of marketing and brand, Jill L. Daneu, talks about the impact the association’s revised... Read more »
Articles

In My Opinion

In My Opinion– Get involved in bringing the tools behind Web 2.0 to life. View
Articles

Photocritique

Photocritique– Choose your vantage point. Be selective in deciding where to stand—it can determine what your photographs say to viewers. View
Articles

Case In Point

Case In Point– Blog logs a culture change. Coca-Cola’s short-term Blog Blast takes the pulse of employees on key company values. View
Articles

Bookmark

Bookmark– Unpopular opinion. Everyone’s an expert on the Internet. Is that such a bad thing? View
Articles

Tech Talk

Tech Talk– Citizen-powered journalism fills a void. With blogs, camera phones and more, ordinary people are sharing the events in their world in near real... Read more »
Articles

Blurring boundaries

Blurring boundaries – Survey reveals tensions between European communication directors and global headquarters. View