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The Journey to 2017: Aarhus, European Capital of Culture

2016

Creating a shared sense of identity among the diverse geographic and cultural communities of the European Union’s 500 million inhabitants requires skillful storytelling, drawing on stories... Read more »

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100 Days of Kidsfirst

2016

Kidsfirst is one of New Zealand’s largest and longest established early childhood education organisations. With 63 outlets in the South Island, 450 staff and an... Read more »

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Bees with Backpacks

2016

The “Bees with Backpacks” media and communication campaign took a local scientific research project and turned it into a global research initiative to help understand the... Read more »

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Make it a #MoscatoMonday

2016

#MoscatoMonday was a Twitter listening campaign that connected with Jacob’s Creek Moscato’s target consumer by monitoring and creating conversations during weekly episodes of The Bachelorette TV show.... Read more »

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Integrated Growth Strategy: UPS

2016

Traditionally, UPS growth messages had been a single campaign pushed down from the corporate-level and focused primarily on soliciting sales leads. In September 2014, David Abney... Read more »

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ReTree YYC

2016

Trees provide many environmental, public health, welfare and socio-economic benefits to communities, making them a valued asset to The City and its residents. When a late... Read more »

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Year of the Farmer: Dow Agro-Sciences Sponsorship of the Indiana State Fair

2016

Where does food come from? There is a communication gap between consumers and the farm community today. Many Americans take abundant, affordable food for granted,... Read more »

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Suncorp Six Weeks of Service Festival

2016

The Six Weeks of Service Festival was designed to educate and embed a common customer service language across the Suncorp Bank business — leveraging the... Read more »

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Giving Tuesday campaign: University of Regina

2016

The University of Regina is a small post-secondary institution in Regina, Saskatchewan, Canada, that has approximately 14,300 full-time and part-time students. Its 2015-2020 strategic plan... Read more »

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Be Your Hero

2016

Preventive health screenings save lives. Through screenings, the impact of many life-threatening conditions can be minimized if they are discovered earlier . Employees covered under... Read more »

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Rebranding an Urban Community

2016

During the fall 2015 semester, seven students from the College of Communications at The  Pennsylvania State University worked with business owners of Homewood, a crime-ridden, historic... Read more »

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The Golden Shield Awards at Phillips 66: Engaging Employees and Celebrating Success

2016

After splitting from ConocoPhillips on May 1, 2012, Phillips 66 needed to establish its identity and engage employees in the business. As a first step,... Read more »

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Employee Pride Soars as Delta Air Lines’ Veterans Day Initiatives Take Off

2016

Delta Air Lines employs more than 10,000 veterans and has a long-standing commitment to hiring and celebrating veterans’ service and unique contributions to the company.... Read more »

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Bagnado: Avoid this plastic (film) disaster!

2016

Minnesotans throw away more than 500 tons (1 million pounds) of plastic packaging and grocery bags every day. That’s more than 12 pounds of garbage every second... Read more »

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Global Safety Day 2015, Anglo American

2016

Over the last few years, Anglo American has been working hard to improve its safety performance and achieve its vision of Zero Harm. Mining is... Read more »