Why CEOs Should Advocate for Sustainability

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CEO-sustainability-advocates750x525One of the most persuasive arguments for increasing your company’s social and environmental performance is that you will save money, enhance profitability, and generate more business value.

Curiously, it is not the Sierra Club, Greenpeace, or the Rainforest Alliance that is making this argument. It is traditional management consulting firms like Goldman Sachs and Global 500 CEOs.

While writing my book The B Corp Handbook: How to Use Business as a Force for Good, I found that a veritable who’s who of thought leaders such as Accenture, Deloitte, Goldman Sachs, Harvard Business School, McKinsey & Company, and PricewaterhouseCoopers have released data-driven case studies, global surveys and exhaustive reports that offer compelling proof that using business as a force for good is good for business.

In addition, CEOs such as Doug McMillon from Walmart, Indra Nooyi from Pepsi, and Paul Polman from Unilever all believe that sustainability drives greater profitability and long-term value for shareholders.

If you or others in your company, such as C-suite executives, investors or an influential board member, are skeptical about anything that hints of “green” or “socially responsible,” then this article will give you a brief snapshot of the bottom-line, business case for sustainability.

Read the full article in Communication World magazine.

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